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ASEAN Marketing Journal

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  • » Customer Satisfaction Index Model on Three Level Of Socioeconomic Status In Bogor Case...
    Budi Setiawan; STIE Kesatuan Bogor, Management Study Program
    2014-08-26
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  • » The Effects of Applying Revenue Management on Customer Satisfaction in Airline...
    Rambat Lupiyoadi; Department of Management, Faculty of Economics and Business Universitas Indonesia and Faculty of Economics and Business, Padjajaran University; Bramana Putra; Department of Management, Faculty of Economics and Business, Universitas Indonesia
    2014-08-26
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  • » Consumer Empowerment Profile in Rural and Urban Area
    Megawati Simanjuntak; Department of Family and Consumer Sciences, Faculty of Human Ecology, Institut Pertanian Bogor; Siti Amanah; Department of Sciences Communication and Community Development, Faculty of Human Ecology, Institut Pertanian Bogor; Herien Puspitawati; Department of Family and Consumer Sciences, Faculty of Human Ecology, Institut Pertanian Bogor,; Pang S Asngari; Department of Sciences Communication and Community Development, Faculty of Human Ecology Institut Pertanian Bogor
    2014-08-26
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  • » Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A...
    Diana Sari; Faculty of Economics and Business Universitas Padjadjaran, corresponding author; Brata Kusuma; Faculty of Economics and Business Universitas Padjadjaran
    2014-08-26
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  • » Influences of Antecendent and Outcome Factors on The Speed of New Product Development:...
    Pepey Riawati Kurnia; PPM School Of Management, Indonesia.
    2014-12-30
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  • » Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater...
    Hammam Haris Tasurru; Department of Management, Faculty of Economics and Business, Universitas Indonesia; Imam Salehudin; Department of Management, Faculty of Economics and Business, Universitas Indonesia
    2014-12-30
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  • » The Use of Travel Guidebooks by Tourist Visiting Yogyakarta
    Gabriela Intani Putri; Master of Management, Faculty of Economics and Business, Gadjah Mada University, Yogyakarta, Indonesia. Phone: +62 85729939107; Ike Janita Dewi; Master of Management, Faculty of Economics and Business, Gadjah Mada University, Yogyakarta, Indonesia. Phone : +62 8179415596
    2014-12-30
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  • » The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading...
    Megawati Simanjuntak; Department of Family and Consumer Sciences, Faculty of Human Ecology IPB Bogor; Muhammad Mardi Dewantara; Department of Family and Consumer Sciences, Faculty of Human Ecology IPB Bogor
    2014-12-30
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  • » Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brands
    Giang Huynh; University of Greenwich, London UK; Jonathan A.J. Wilson; University of Greenwich, London UK. Room QA248, Business School, University of Greenwich, Old Royal Naval College, Park Row, London, SE10 9LS
    2014-12-30
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  • » Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New...
    Bilson Simamora; Kwikkiangie School of Business
    2016-06-29
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  • » The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on...
    Aries Susanty; Faculty of Engineering, Industrial Engineering Department, Universitas Diponegoro. Jl. Prof. Soedarto SH, Kampus Tembalangan, Semarang 50275.; Eirene Kenny; Faculty of Engineering, Industrial Engineering Department, Universitas Diponegoro. Jl. Prof. Soedarto SH, Kampus Tembalangan, Semarang 50275.
    2015-06-01
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  • » Marketing Collaboration and SME Strategy Implementation in Blora, Indonesia
    Kesi Widjajanti; Semarang University. Jl Soekarno Hatta Semarang 50196.
    2015-06-01
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  • » Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The...
    Ni Luh Putu Indiani; Graduate Program of Udayana University, Denpasar, Bali, Indonesia; I Ketut Rahyuda; Graduate Program of Udayana University, Denpasar, Bali, Indonesia; Ni Nyoman Kerti Yasa; Graduate Program of Udayana University, Denpasar, Bali, Indonesia; I Putu Gde Sukaatmadja; Graduate Program of Udayana University, Denpasar, Bali, Indonesia
    2015-06-01
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  • » The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’...
    Badri Munir Sukoco; Department of Management, Airlangga University, Surabaya, Indonesia 60286; telephone: +62-31-5011956 Ext. 202; fax:+62-31-5015035; Meng-Kuan Lai; Department of Business Administration, National Cheng Kung University, University Road 1, Tainan, Taiwan 701; telephone:+886-6-2757575 Ext. 53342; fax:+886-6-2080179; Wan-Jou Weng; Institute of Business Administration, National Cheng Kung University, University Road 1, Tainan, Taiwan 701; telephone:+886-6-2080080; fax:+886-6-2364427
    2015-06-01
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  • » E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and...
    Vera Pujani; Management Department, Andalas University, Limau Manis, Padang; telephone: +6281374713060 / 0751-71088; fax: 0751-71089; Yazrina Yahya; University Kebangsaan Malaysia, telephone: +60193666480; Alfitman Alfitman; Management Department, Andalas University, Limau Manis, Padang; telephone: +628126650557; Refdinal Nazir; Electrical Engineering, Andalas University, Limau Manis, Padang; telephone: +6281266558708
    2015-06-01
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  • » A Model of Service Marketing in Port Services: Empirical Study in PT Pelabuhan...
    Rati Farini Srihadi; Hartoyo Hartoyo; Dadang Sukandar; Agus Maulana
    2016-06-29
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  • » 100% Love Indonesia: Role of Government Campaign to Promote Local Products in Indonesia
    Imam Salehudin; Universitas Indonesia
    2016-06-29
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  • » Application of Text Mining to Extract Hotel Attributes and Construct Perceptual Map of...
    Arga Hananto; Department of Management, Faculty of Economics and Business University of Indonesia. Jl. Prof. Sumitro Djojohadikusumo, Depok, West Java 16424, Indonesia.
    2016-01-11
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  • » The Existence of Islamic Banking in Indonesia from Non-Muslims Perceptions
    Budi Setiawan; STIE Kesatuan Bogor; Ratih Puspitasari; STIE Kesatuan Bogor; Tarida Marlin Surya Manurung; STIE Kesatuan Bogor
    2016-01-11
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  • » Entrepreneurs` Cognitive and Decision Making Styles
    Mahmoud Motvaseli; Department of Entrepreneurship, Tehran University, Tehran, Iran; Fariba Lotfizadeh; Department of Entrepreneurship, Tehran University, Tehran, Iran
    2016-01-11
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  • » Examination of Transport Performance and Authenticity on Behavioural Intention
    Bintang Handayani; School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia, 06010 Sintok, Kedah, Malaysia; Basri Rashid; School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia, 06010 Sintok, Kedah, Malaysia
    2016-01-11
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  • » Socio-economic Classification and its Scope in Crafting Rural Segments
    Rinalini Pathak Kakati; Shazeed Ahmed
    2016-01-11
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  • » Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults towards...
    Wahid Zahid; Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge Campus, East Rd, Cambridge CB1 1PT, United Kingdom, UK.; Omkar Dastane; Head – Centre for Postgraduate Studies cum Senior Lecturer School of Accounting & Business Management FTMS Global Malaysia, Block 3420, Persiaran Semarak Api, Cyber 4, Cyberjaya, Selangor, Malaysia
    2016-06-29
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  • » Role of Consumption Emotions Mediate Perceived Service Fairness to the Service...
    Abolghasem Ebrahimi; Assistant Professor of Management Department, Shiraz University, Shiraz, Iran.; Abbas Abbasi; Mojtaba Khalifeh; Ph.D. Student of Management Department, Shiraz University, Shiraz, Iran.; Mehdi Samizadeh; Ph.D. Student of Faculty of Management, University of Tehran, Tehran, Iran.; Farzaneh Abkhiz; MSc of Faculty of Management, Islamic Azad University, Qeshm, Iran.
    2016-06-29
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  • » Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in...
    Theresia Victory Gloria; Universitas Indonesia; Adrian Achyar; Universitas Indonesia
    2017-02-23
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