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The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading Behavior of Undergraduate Students

ASEAN Marketing Journal

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Field Value
 
Title The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading Behavior of Undergraduate Students
 
Creator Megawati Simanjuntak; Department of Family and Consumer Sciences, Faculty of Human Ecology IPB Bogor
Muhammad Mardi Dewantara; Department of Family and Consumer Sciences, Faculty of Human Ecology IPB Bogor
 
Subject attitude, behavior, halal label, knowledge, religiosity value
 
Description Halal label is a label on food that justified according to Islamic law, qualified and did not harm our health. The purpose of this research was to analyze the effect of intrinsic factors (individual characteristics and family characteristics), extrinsic factors, knowledge, religiosity and the attitude towards behavior of reading the halal label on food products of undergraduate students. This study used cross sectional study with survey method. The research involved 400 students of Bogor Agricultural University that were chosen by multistage random sampling with gender as a layer. There was significant difference between female and male in knowledge, religiosity value, and attitude in reading halal label, whereas the behavior in reading label had no significant difference. Age, religiosity value, and attitude were found affected significantly behavior of reading halal label on food products. 
 
Publisher Management Research Center, Department of Management, Faculty of Economics and Business, U
 
Contributor —
 
Date 2014-12-30
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/amj/article/view/4216
 
Source ASEAN Marketing Journal; Vol 6, No 2 (2014): December 2014; 65-76
 
Language en