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E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia

ASEAN Marketing Journal

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Title E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia
 
Creator Vera Pujani; Management Department, Andalas University, Limau Manis, Padang; telephone: +6281374713060 / 0751-71088; fax: 0751-71089
Yazrina Yahya; University Kebangsaan Malaysia, telephone: +60193666480
Alfitman Alfitman; Management Department, Andalas University, Limau Manis, Padang; telephone: +628126650557
Refdinal Nazir; Electrical Engineering, Andalas University, Limau Manis, Padang;
telephone: +6281266558708
 
Subject e-travel characteristics, small travel enterprises, Indonesia, Malaysia
 
Description This paper aims to investigate e-travel adoption of tourism industries in Indonesia and Malaysia particularly by STEs. The qualitative research was undertaken using case analysis from in-depth interviews of 10-STEs as intial study both in Indonesia and Malaysia. The finding result of e-travel adoption by STEs in a cross-cultural study was identified from the findings present in the initial study based on personal, organizational and website characteristics. The majority of personal characteristics were relatively similar in both countries. However, few differences are present in organizational and website characteristics. E-travel adoption in both countries is influenced by the business experiences of owners/managers, various technological aspects, and the nature of use and benefits. The following study, the user-based survey would be undertaken to complete The e-travel adoption model in Indonesia and Malaysia.
 
Publisher Management Research Center, Department of Management, Faculty of Economics and Business, U
 
Contributor —
 
Date 2015-06-01
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/amj/article/view/4615
 
Source ASEAN Marketing Journal; Vol 7, No 1 (2015): June 2015; 50-57
 
Language en