Record Details

Entrepreneurs` Cognitive and Decision Making Styles

ASEAN Marketing Journal

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Title Entrepreneurs` Cognitive and Decision Making Styles
 
Creator Mahmoud Motvaseli; Department of Entrepreneurship, Tehran University, Tehran, Iran
Fariba Lotfizadeh; Department of Entrepreneurship, Tehran University, Tehran, Iran
 
Subject decision-making styles; general decision-making style; information processing style; cognitive style inventory; structural equation modeling
 
Description The main purpose of this study is to explore the relation between decision-making styles which are measured by the General decision-making style (GDMS) test and information processing styles which are often termed cognitive styles and are, in this study, measured by Cognitive Style Inventory. The authors directed a survey research on 162 Iranian students. Structural equation modeling techniques were used to measure the impact of cognitive styles on decision-making styles. The authors found that cognitive styles have a positive impact on decision-making styles. In spite of the abundant research on factors that affect decision-making styles, few researches have tested the relationship between cognitive styles and decision-making styles. This study examines the impact of cognitive styles on decision-making styles in Iran. This study, like most research paper studies, cannot easily be generalized. Furthermore, the results of this study could be affected by economic conditions.
 
Publisher Management Research Center, Department of Management, Faculty of Economics and Business, U
 
Contributor —
 
Date 2016-01-11
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/amj/article/view/5264
 
Source ASEAN Marketing Journal; Vol 7, No 2 (2015): December 2015; 97-108
 
Language en