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The Existence of Islamic Banking in Indonesia from Non-Muslims Perceptions

ASEAN Marketing Journal

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Title The Existence of Islamic Banking in Indonesia from Non-Muslims Perceptions
 
Creator Budi Setiawan; STIE Kesatuan Bogor
Ratih Puspitasari; STIE Kesatuan Bogor
Tarida Marlin Surya Manurung; STIE Kesatuan Bogor
 
Subject Islamic banking; non-Muslims perception; revenue sharing system
 
Description This study has three main objectives, which are to identify the common knowledge of the non- Muslims on the Islamic banking products and services; to identify the non-Muslims perception; and to analyze the influence of respondents’ demography to the perception on revenue sharing system of Islamic banking. E-survey method was used with a quantitative approach involving 244 respondents, who partook to fill the online questionnaire. Descriptive statistics and binary logistic regression tests were used as data analysis techniques. The majority of the respondents have a better knowledge on savings, rather than other products. The existence of Islamic banking has been able to attract the public attentions, and not contrary to their religious beliefs. Respondent’s demography (ie: gender, age, level of formal education) significantly influences respondent’s perception on revenue sharing system of Islamic banking in Indonesia.
 
Publisher Management Research Center, Department of Management, Faculty of Economics and Business, U
 
Contributor —
 
Date 2016-01-11
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/amj/article/view/5263
 
Source ASEAN Marketing Journal; Vol 7, No 2 (2015): December 2015; 81-96
 
Language en