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ASEAN Marketing Journal

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  • » Price or Privilege? Customer Perception on Loyalty Programs
    Asnan Furinto; Doctoral Program in Management, Binus University, Indonesia
    2013-10-23
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  • » Stakeholder Analysis on Boycott Movement: A Preliminary Study Using Media Contexts
    Kresno Agus Hendarto; Balai Penelitian Kehutanan Mataram, Indonesia
    2013-10-23
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  • » Perceived Usefulness as Key Stimulus to the Behavioral Intention to Use 3G Technology
    Andy Susilo Lukito Budi; Faculty of Economics, Atma Jaya Catholic University of Indonesia, Indonesia; Efendi Efendi; Faculty of Economics, Atma Jaya Catholic University of Indonesia; Rayini Dahesihsari; Faculty of economics, Atma Jaya Catholic University of Indonesia
    2013-10-23
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  • » Internal Customer Satisfaction and Service Quality Toward Trust and Word of Mouth
    Sri Rahayu; Lecturer of Communication Studies, Specialist in Advertising, Program Vokasi Universitas Indonesia
    2013-10-23
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  • » Consumer Innovativeness Model of Indonesian Young People in Adopting Electronic Products
    Reza Ashari Nasution; Business Strategy and Marketing Group, School of Business and Management, Institut Teknologi Bandung; Novika Candra Astuti; Business Strategy and Marketing Group, School of Business and Management, Institut Teknologi Bandung
    2013-10-24
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  • » Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s...
    Syahrial Mukhtar; Investment, Planning, and Risk Management Director-at-Pertamina; Sri Daryanti; Department of Management, Faculty of Economics and Business, Universitas Indonesia; Khairani Khairani; Department of Management, Faculty of Economics and Business, Universitas Indonesia
    2013-10-24
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  • » Effects of Perceived Trust and Perceived Price on Customers’ Intention to Buy in...
    Ricky Setiawan; Department of Management, Faculty of Economics and Business, Universitas Indonesia; Adrian Achyar; Department of Management, Faculty of Economics and Business, Universitas Indonesia
    2013-10-24
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  • » The Study of Relationship among Experiential Marketing, Service Quality, Customer...
    Puti Ara Zena; Department of Management, Faculty of Economics and Business, Universitas Indonesia; Aswin Dewanto Hadisumarto; Department of Management, Faculty of Economics and Business, Universitas Indonesia
    2013-10-24
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  • » Antecedents and Consequences of Female Consumer Expectations and Evaluations toward...
    Bery Prima; Department of Management, Faculty of Economics and Business, Universitas Indonesia
    2013-10-24
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  • » Customer Perceived Brand Equity in Measuring Consumption Preference towards Local and...
    Sri Rahayu; Research Expert at The Ministry of Trade Republic of Indonesia
    2013-10-24
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  • » Adoption of Mobile Apps: The Role of Experience
    Harryadin Mahardika; Department of Marketing, Monash University
    2013-10-24
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  • » Reputation Life Cycle of The SM Foundation and Customers’ Support
    Muhammad Alishahdani Ibrahim; Magister Akuntansi Universitas Padjajaran Bandung-Indonesia.
    2013-10-24
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  • » The effect of Store Image and Service Quality on Private Label Brand Image and Purchase...
    Nosica Rizkalla; Department of Management, Faculty of Economics and Business, Universitas Indonesia; Leis Suzanawaty; Department of Management, Faculty of Economics and Business, Universitas Indonesia
    2013-10-24
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  • » The Motivation of Poor Community in Using Mobile Phone: An Effort to Improve Quality...
    Hapsari Setyowardhani; Department of Management, Faculty of Economics and Business, Universitas Indonesia
    2013-10-24
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  • » A Emprical Investigation on Service Failure and Recovery at Retailing Bank in Vietnam
    Tu Van Binh; CFVG-European Excellence in Management Educa-tion Ho Chi Minh City, Vietnam; Nguyen Tran Phuong Vi; Vietnamese Local Bank
    2014-01-16
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  • » Influence of Intuition and Capability on Accelerated Product Development in Big-Medium...
    Pepey Riawati Kurnia; PPM School Of Management, Indonesia
    2014-01-16
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  • » Relationship between Social Media for Social Marketing in Family Planning
    Ardiansyah Ardiansyah; Media Total Performa, Indonesia
    2014-01-16
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  • » The Impact of Satisfaction and Trust on Loyalty of E-Commerce Customers
    Mochammad Auditya Brilliant; Department of Management, Faculty of Economics and Business, Universitas Indonesia; Adrian Achyar; Department of Management, Faculty of Economics and Business, Universitas Indonesia
    2014-01-16
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  • » Country of Origin Effect and Animosity on The Attitude and Purchase Intention of...
    Ramadania Ramadania; Dept.of Management, University of Tanjungpura; Sri Gunawan; Department. of Management, University of Airlangga; Jamaliah Jamaliah; Department of Economics,University of Tanjungpura
    2014-01-16
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  • » Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of...
    Ardi Wirdamulia; Universitas Indonesia; Adi Zakaria Afiff; Universitas Indonesia
    2014-08-21
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  • » Different Perspectives Between Product and Marketing Division towards Product Critical...
    Rachmi Rida Utami; Master of Business Administration Program- School of Business and Management, Institut Teknologi Bandung; Reza Ashari Nasution; Master of Business Administration Program-School of Business and Management, Institut Teknologi Bandung
    2014-08-21
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  • » Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective
    Sarabjot Singh; Research Scholar, College of management, School of Business, Shri Mata Vaishno Devi University Jammu,; Piyush Kumar Sinha; Indian Institute of Management, Ahmedabad; Hari Govind Mishra; Assistant Professor, College of Management, Shri Mata Vaishno Devi University, Jammu
    2014-08-21
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  • » Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and...
    Felix Septianto; International Business at Graduate School of Pan-Pacific International Studies, Kyung Hee University (1732 Deogyeong-daero, Giheung-gu, Yongin-si, Gyeonggi-do 446-701, Republic of Korea; Phone: 82.31.201.2146~9; Fax: 82.31.204.8120; http://gsp.khu.ac.kr)
    2014-08-21
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  • » Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An...
    Jashim Uddin Ahmed; North South University, Bashundhara, Dhaka-1229, Bangladesh; Md. Humayun Kabir Chowdhury; Southeast University, Banani, Dhaka-1213, Bangladesh; Ishrat Jahan Synthia; North South University, Bashundhara, Dhaka-1229, Bangladesh; Ishrat Sultana; United International University, Dhanmondi, Dhaka-1209, Bangladesh
    2014-08-21
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  • » Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping...
    Maeyta Selli; Department of Management, Faculty of Eonomics University of Indonesia, Kampus UI Depok, Jawa Barat, Phone: +62_21 7272425 & Fax: +62 21 7270024; Heri Kurniawan; Universitas Indonesia
    2014-08-26
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