Since 2014
The Impact of Satisfaction and Trust on Loyalty of E-Commerce Customers
ASEAN Marketing Journal
View Archive Info| Field | Value | |
| Title |
The Impact of Satisfaction and Trust on Loyalty of E-Commerce Customers
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| Creator |
Mochammad Auditya Brilliant; Department of Management, Faculty of Economics and Business, Universitas Indonesia
Adrian Achyar; Department of Management, Faculty of Economics and Business, Universitas Indonesia |
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| Description |
The number of Internet users in Indonesia and e-commerce sales is growing. However, Indonesia is less active in e-commerce research compared to other Asian countries, and existing studies cover limited area. The purpose of this study is identifying the impact of customer satisfaction and trust on loyalty in e-commerce and identifying the factors that influence satisfaction. The results are that information quality affects trust and that trust affects loyalty. E-commerce websites should focus on delivering trusted information on product quality, which will lead to greater customer trust, and greater trust will lead to greater loyalty to the websites
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| Publisher |
Management Research Center, Department of Management, Faculty of Economics and Business, U
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| Contributor |
—
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| Date |
2014-01-16
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| Type |
Peer-reviewed Article
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| Format |
application/pdf
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| Identifier |
http://journal.ui.ac.id/index.php/amj/article/view/2175
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| Source |
ASEAN Marketing Journal; Vol 5, No 1 (2013): June 2013
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| Language |
en
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