Record Details

Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s Loyalty

ASEAN Marketing Journal

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Field Value
 
Title Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s Loyalty
 
Creator Syahrial Mukhtar; Investment, Planning, and Risk Management Director-at-Pertamina
Sri Daryanti; Department of Management, Faculty of Economics and Business, Universitas Indonesia
Khairani Khairani; Department of Management, Faculty of Economics and Business, Universitas Indonesia
 
Description This research was conducted to analyze the contribution of Corporate Social Responsibility (CSR) perceived motives in enhancing poor children's well being and consumer loyalty. CSR strategy studied were CSR strategies implemented by two companies, Garuda Indonesia and Pertamina, which are State Owned Companies (fully or partially owned by government of Indonesia). Garuda Indonesia is a service company engaged in airline industry, and Pertamina is a non service company engaged in oil and gas industry.Using factor analysis and multiple regression, the result indicates some differences between firms CSR activities in in developing children well being and customer loyalty. This result has implication for the firm that different type of CSR activities and different industry will reflect different motives, further have different impact in children’s well being.keywords: Corporate Social Responsibility Motives, Poor’s Children Well Being, Customer Loyalty
 
Publisher Management Research Center, Department of Management, Faculty of Economics and Business, U
 
Contributor —
 
Date 2013-10-24
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/amj/article/view/2028
 
Source ASEAN Marketing Journal; Vol 4, No 1 (2012): June 2012
 
Language en