Since 2014
PERSONNEL MARKETING AS A STIMULANT FOR CREATING A NEW COMPANY IDENTITY
Journal of Positive Management
View Archive Info| Field | Value | |
| Title |
PERSONNEL MARKETING AS A STIMULANT FOR CREATING A NEW COMPANY IDENTITY
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| Creator |
Żarnik-Żuławska, Joanna; Berendsen Textile Service Sp. z o.o. and Nicolaus Copernicus University, Toruń
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| Subject |
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personnel marketing; company identity; image of the organization; corporate behaviour; organizational culture; staff turnover — |
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| Description |
The number of companies in the service sector has been growing constantly in the last several years. The appropriate use of staff and professional customer service by employees is possible if the company meets the expectations of employees. Companies pay more attention to the development of such an internal environment that fosters employee satisfaction. This forms a new dimension of the identity of the company, in which ethical norms and values play a crucial role. This paper describes the selected concepts of identity of the organization as the foundation of the creation of the corporate image. The article defines the concepts: personnel marketing, company identity, image of the organization, and explains the relationships between these concepts. The author has tried to find relationship between the Corporate Behaviour and the level of staff satisfaction (new employees) and staff turnover.
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| Publisher |
Nicolaus Copernicus University
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| Contributor |
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| Date |
2012-05-24
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
http://apcz.umk.pl/czasopisma/index.php/JPM/article/view/JPM.2012.008
10.12775/JPM.2012.008 |
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| Source |
Journal of Positive Management; Vol 3, No 1 (2012); 105-120
Journal of Positive Management; Vol 3, No 1 (2012); 105-120 2392-1412 2083-103X |
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| Language |
eng
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| Relation |
http://apcz.umk.pl/czasopisma/index.php/JPM/article/view/JPM.2012.008/709
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| Coverage |
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