Since 2014
MAKING SOCIAL CHANGES PROFITABLE
Journal of Positive Management
View Archive Info| Field | Value | |
| Title |
MAKING SOCIAL CHANGES PROFITABLE
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| Creator |
Turkiewicz, Joanna; Faculty of Economic Sciences and Management, Nicolaus Copernicus University, ToruĊ
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| Subject |
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social campaigns; changing attitudes; social changes — |
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| Description |
Executing social change is associated with non-profit activities conducted by nongovernmental organizations, public institutions or some companies, but only those CSR oriented. The aim of this article is to show different perspective, as well as presenting the potential of social campaigns, not only as a tool to form an image, but also as a tool to influence corporate profitability, with a particular emphasis on social campaigns conducted through social media.
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| Publisher |
Nicolaus Copernicus University
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| Contributor |
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| Date |
2012-05-24
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
http://apcz.umk.pl/czasopisma/index.php/JPM/article/view/JPM.2012.007
10.12775/JPM.2012.007 |
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| Source |
Journal of Positive Management; Vol 3, No 1 (2012); 94-104
Journal of Positive Management; Vol 3, No 1 (2012); 94-104 2392-1412 2083-103X |
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| Language |
eng
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| Relation |
http://apcz.umk.pl/czasopisma/index.php/JPM/article/view/JPM.2012.007/708
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| Coverage |
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