Record Details

MAKING SOCIAL CHANGES PROFITABLE

Journal of Positive Management

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Field Value
 
Title MAKING SOCIAL CHANGES PROFITABLE
 
Creator Turkiewicz, Joanna; Faculty of Economic Sciences and Management, Nicolaus Copernicus University, ToruĊ„
 
Subject
social campaigns; changing attitudes; social changes

 
Description Executing social change is associated with non-profit activities conducted by nongovernmental organizations, public institutions or some companies, but only those CSR oriented. The aim of this article is to show different perspective, as well as presenting the potential of social campaigns, not only as a tool to form an image, but also as a tool to influence corporate profitability, with a particular emphasis on social campaigns conducted through social media.
 
Publisher Nicolaus Copernicus University
 
Contributor
 
Date 2012-05-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier http://apcz.umk.pl/czasopisma/index.php/JPM/article/view/JPM.2012.007
10.12775/JPM.2012.007
 
Source Journal of Positive Management; Vol 3, No 1 (2012); 94-104
Journal of Positive Management; Vol 3, No 1 (2012); 94-104
2392-1412
2083-103X
 
Language eng
 
Relation http://apcz.umk.pl/czasopisma/index.php/JPM/article/view/JPM.2012.007/708
 
Coverage