Since 2014
CROWDSOURCING AS A CUSTOMER RELATIONSHIP BUILDING TOOL
Journal of Positive Management
View Archive Info| Field | Value | |
| Title |
CROWDSOURCING AS A CUSTOMER RELATIONSHIP BUILDING TOOL
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| Creator |
Chwiałkowska, Agnieszka; Faculty of Economic Sciences and Management, Nicolaus Copernicus University, Toruń
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| Subject |
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Crowdsourcing; peer production; wisdom of crowds; user-centered innovation and crowd-accelerated innovation; collective intelligence; building relationships — |
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| Description |
This article aims at introducing the idea of crowdsourcing and describing how businesses can use it in marketing and for building and maintaining strong positive relationships with their potential and current customers. It presents several case studies of its successful implementation by companies both in Poland and worldwide. Furthermore, the article describes possible benefits and pitfalls that businesses, which decide to introduce crowdsourcing, can face as well as motivations of people who decide to spend their free time and effort to engage in this kind of activities.
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| Publisher |
Nicolaus Copernicus University
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| Contributor |
—
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| Date |
2012-05-24
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
http://apcz.umk.pl/czasopisma/index.php/JPM/article/view/JPM.2012.002
10.12775/JPM.2012.002 |
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| Source |
Journal of Positive Management; Vol 3, No 1 (2012); 18-32
Journal of Positive Management; Vol 3, No 1 (2012); 18-32 2392-1412 2083-103X |
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| Language |
eng
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| Relation |
http://apcz.umk.pl/czasopisma/index.php/JPM/article/view/JPM.2012.002/703
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| Coverage |
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