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ASEAN Marketing Journal

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  • » Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New...
    Bilson Simamora; Kwikkiangie School of Business
    2016-06-29
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  • » The Impact of Destination Exposure in Reality Shows on Destination Image, Familiarity,...
    Stacia Reviany Mege; Universitas Indonesia; Daniel Tumpal H Aruan; Universitas Indonesia
    2018-02-09
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  • » Predicting Tourist Loyalty to a Small Emerging Destination – The Importance of...
    Binh Nghiem-Phu; Department of Business Communication Fukushima National College of Technology
    2018-02-09
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  • » A Model of Service Marketing in Port Services: Empirical Study in PT Pelabuhan...
    Rati Farini Srihadi; Hartoyo Hartoyo; Doctoral of Business Management Program, Institut Pertanian Bogor; Dadang Sukandar; Doctoral of Business Management Program, Institut Pertanian Bogor; Agus Maulana; Doctoral of Business Management Program, Institut Pertanian Bogor
    2016-06-29
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  • » Role of Consumption Emotions Mediate Perceived Service Fairness to the Service...
    Abbas Abbasi; Management Department, Shiraz University, Shiraz; Abolghasem Ebrahimi; Management Department, Shiraz University, Shiraz; Mojtaba Khalifeh; Management Department, Shiraz University, Shiraz; Mehdi Samizadeh; Faculty of Management, University of Tehran, Tehran; Farzaneh Abkhiz; Faculty of Management, Islamic Azad University, Qeshm
    2016-06-29
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  • » Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in...
    Theresa Victory Gloria; Department of Management, Faculty of Economics and Business, Universtas Indonesia; Adrian Achyar; Department of Management, Faculty of Economics and Business, Universtas Indonesia
    2017-02-23
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  • » E-Procurement Service Quality in Malaysia
    Shafirah Latifah binti Syed A Kadir; Dept. of Operations and Information Systems Management, Faculty of Business and Accountancy, Universiti Malaya
    2017-02-23
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  • » Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults towards...
    Wahid Zahid; Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge Campus, East Rd, Cambridge CB1 1PT, United Kingdom, UK; Omkar Dastane; Head – Centre for Postgraduate Studies cum Senior Lecturer School of Accounting & Business Management FTMS Global Malaysia, Block 3420, Persiaran Semarak Api, Cyber 4, Cyberjaya, Selangor, Malaysia
    2016-06-29
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  • » 100% Love Indonesia: Role of Government Campaign to Promote Local Products in Indonesia
    Imam Salehudin; Universitas Indonesia, Faculty of Economics, Department of Management
    2016-06-29
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  • » Antecedents of Green Awareness for Eco-Friendly Products
    Doni Purnama Alamsyah; Univeritas BSI; Hayder Alhadey Ahmed Mohammed; Alzaeim Alazhari University
    2019-02-17
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  • » A meta-analysis of customer loyalty in the banking Services
    Ali Valipour; Ph.D. Candidate, Department of business & management, Faculty of Humanities, Islamic Azad University (IAU) of Abhar branch, Iran; Mahmoud Noraei; Assistant professor, Department of business & management, Faculty of Humanities, Islamic Azad University (IAU) of Abhar branch, Iran; Kamyar Kavosh; Assistant professor, Department of business & management, Faculty of Humanities, Islamic Azad University (IAU) of Abhar branch, Iran
    2019-02-17
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  • » Factors Affect to Relationship Marketing for Creating Customer Loyalty in Hospital...
    Iqbal Afifi; Magister Mangement Universitas Indonesia; Ahdia Amini; Magister Mangement Universitas Indonesia
    2019-02-17
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  • » Label Size Evaluation of Ready-To-Drink Beverages Based On Brand Knowledge Assessment...
    Marcel Brillian; Helena J. Kristina; Department of Industrial Engineering, Pelita Harapan University Tangerang-Indonesia; Rudy V. Silalahi; Department of Industrial Engineering, Pelita Harapan University Tangerang-Indonesia
    2019-02-17
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  • » The Anomaly OF Airline Passenger Behavioral Intention: A Comparison Between Low-Cost...
    Auryn Rachma Maulisa; International Undergraduate Program, Faculty of Economics and Business Universitas Indonesia, Indonesia; Sri Rahayu Hijrah Hati; Management Department, Faculty of Economics and Business Universitas Indonesia, Indonesia
    2019-02-17
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  • » Moderating Role of Credibility and Ad Liking Between Online Advertisement and Consumer...
    Rizwan Khalid; MS Scholar, COMSATS University Islamabad, Pakistan; Tehreemyasmeen Tehreemyasmeen; MS Scholar, COMSATS University Islamabad, Pakistan
    2019-02-17
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  • » Model of Relationships Among Marketing Public Relations, Service Quality and Attitude...
    Viet Dung Trinh; School of Business, International University – Vietnam National University Ho Chi Minh, Vietnam; Hoang Mai Nguyen; Van Lang University Ho Chi Minh, Vietnam
    2019-02-17
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  • » Implementing Data Clustering to Identify Capital Allocation for Small and Medium Sized...
    Amelia Hidayah; Department of Management, Faculty of Economics and Business, Trilogi University South Jakarta, Indonesia
    2019-02-17
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  • » The Effect of Organizational Reputation on E-loyalty: The Roles of E-trust and...
    Amir Sadeghi; ShahidSattari Air University; Tohid Ghujali; P.H.D Student of Human Resource Management, University of Kharazmi Iran, Tehran; Hadi Bastam; P.H.D of International Marketing Management, Tabran Institute of Higher Education Iran, Mashhad
    2019-02-17
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  • » Social Shopping Relationship Management on Social E-Commerce in Indonesia (Case Study:...
    Marza Riyandika Nugraha; Faculty of Management and Business, Bogor Agricultural University Bogor, Indonesia; Ujang Sumarwan; Faculty of Management and Business, Bogor Agricultural University Bogor, Indonesia; Lilik Noor Yulianti; Faculty of Management and Business, Bogor Agricultural University Bogor, Indonesia
    2019-02-17
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  • » GREEN PURCHASE DETERMINANTS BASED ON INTERPRETIVE STRUCTURAL MODELING: CASE OF IRAN’S...
    Mahmoud Dehghan Nayeri; Industrial Management Department, Tarbiat Modares University Tehran; Mohammad Moradi; Business Management Department, Allameh Tabataba’e University Tehran
    2019-12-20
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  • » CONCEPTUAL MODEL OF STUDENTS ABROAD’S BEHAVIOUR: AGENT-BASED MODELING APPROACH
    Tutik Inayati; School of Business and Management, Bandung Institute of Technology Bandung; Utomo Sarjono Putro; School of Business and Management, Bandung Institute of Technology Bandung; Santi Novani; School of Business and Management, Bandung Institute of Technology Bandung; Ilham Fadhil Nurdayat; School of Business and Management, Bandung Institute of Technology Bandung
    2019-12-20
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  • » THE COMPARISON OF CREDIT ACCESSIBILITY CHANNEL ON SATISFACTION AND LOYALTY: CASE STUDY...
    Palida Srisornkompon; Faculty of Business Administration, Panyapiwat Institution of Management
    2019-12-20
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  • » EFFECT OF MARKETING MIX AND NATIONAL CULTURE ON CONSUMER BUYING INTENTION FOR MUSIC...
    Teddy Oswari; Universitas Gunadarma; Reni Diah Kusumawati; Universitas Gunadarma; Tristyanti Yusnitasari; Universitas Gunadarma; Vijay Kumar Shukla; Army Institute Management and Technology Greater Noida
    2019-12-20
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  • » THE IMPACT OF MARKETING STRATEGY IN EVENT TO ATTRACT FASHION CUSTOMER’S BRAND AWARENESS
    Annissa Karni Rachmadhian; School of Business and Management, Bandung Institute of Technology; Rendra Chaerudin; School of Business and Management, Bandung Institute of Technology
    2019-12-20
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  • » INFLUENCE OF NON-DEMOGRAPHIC FACTORS ON INDONESIAN CONSUMERS PURCHASE INTENTION TOWARDS...
    Cynthia Irene Hutahaean; Pepey Riawati Kurnia
    2019-12-20
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