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The Impact of Destination Exposure in Reality Shows on Destination Image, Familiarity, and Travel Intention

ASEAN Marketing Journal

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Title The Impact of Destination Exposure in Reality Shows on Destination Image, Familiarity, and Travel Intention
 
Creator Stacia Reviany Mege; Universitas Indonesia
Daniel Tumpal H Aruan; Universitas Indonesia
 
Subject Destination Image; Destination Marketing; Familiarity; Reality Show; Travel Intention
 
Description The increasing popularity of reality shows renders them as potential media for tourism promotion. However, there is limited research regarding the impact of destination exposure in reality shows. This study aimed to investigate the impact of destination exposure in television reality shows on destination image, familiarity, and travel intention. To test the hypotheses, a within subject experiment was conducted. A worldwide popular reality show, The Amazing Race, was used as a stimulus for the participants. The results revealed that, in general, both cognitive and affective destination im- ages were rated higher after watching the reality show. Furthermore, familiarity with the destination and travel intention to the destination increased after watching the destination in the reality show. The result of this study will be useful for destination marketing organization and the government to explore alternative promotional media and aid the promotion of tourism destination. 
 
Publisher Management Research Center, Department of Management, Faculty of Economics and Business, U
 
Contributor —
 
Date 2018-02-09
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/amj/article/view/9248
 
Source ASEAN Marketing Journal; Vol 9, No 2 (2017): Vol 9, No 2 (2017); December 2017; 115-122
 
Language en
 
Relation http://journal.ui.ac.id/index.php/amj/article/download/9248/67546232