Since 2014
The Effect of Organizational Reputation on E-loyalty: The Roles of E-trust and E-satisfaction
ASEAN Marketing Journal
View Archive Info| Field | Value | |
| Title |
The Effect of Organizational Reputation on E-loyalty: The Roles of E-trust and E-satisfaction
|
|
| Creator |
Amir Sadeghi; ShahidSattari Air University
Tohid Ghujali; P.H.D Student of Human Resource Management, University of Kharazmi Iran, Tehran Hadi Bastam; P.H.D of International Marketing Management, Tabran Institute of Higher Education Iran, Mashhad |
|
| Subject |
Organizational reputation, e-loyalty, e-trust, e- satisfaction
|
|
| Description |
Purpose- The purpose of this paper is to examine how effect of Organizational Reputation on E-loyalty with the Roles of E-trust and E-satisfaction. Design/methodology/approach- A quantitative approach was undertaken to analyze. The study used Structural Equation Modelling (SEM) operated by LISREL program to analyze the hypothesis. This paper tests the model by using data from 450 customers of Digikala firm in Iran. Findings- Results indicated that organizational reputation affects e-satisfaction significantly and the impact of organizational reputation on e-trust is significant in the selected population. Originality/value- This study emphasized on the impact of corporate reputation on increasing customer satisfaction, customer trust, and customer loyalty in the electronic commerce company. Hence, this paper investigates the interrelationships between reputation, trust, satisfaction, and loyalty as a unique context.
|
|
| Publisher |
Management Research Center, Department of Management, Faculty of Economics and Business, U
|
|
| Contributor |
—
|
|
| Date |
2019-02-17
|
|
| Type |
Peer-reviewed Article
|
|
| Format |
application/pdf
|
|
| Identifier |
http://journal.ui.ac.id/index.php/amj/article/view/10628
|
|
| Source |
ASEAN Marketing Journal; Vol 10, No 1 (2018): Vol 10, No 1 (2018): June 2018; 1-16
|
|
| Language |
en
|
|