Record Details

SURVEY ON CUSTOMER’S SATISFACTION IN THE FIELD OF TELECOMMUNICATIONS IN MALI

European Journal of Economic and Financial Research

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Title SURVEY ON CUSTOMER’S SATISFACTION IN THE FIELD OF TELECOMMUNICATIONS IN MALI
 
Creator Oualy, Keita
 
Subject customer satisfaction, telecommunications, Orange-Mali, Bamako
 
Description Liberalization in the field of telecommunication has created a competitive dynamic between two operators Orange-Mali and Sotelma-Malitel in Bamako, Mali. This research examined the satisfaction of the customers in the field of telecommunications in Bamako, given that previous research has found that increase in the number of users helps telecommunication companies generate a new appreciation for consumers. This study relied on questionnaires and observation to obtain data from a sample size of 400 consumers, whose majority consisted of males. About 60% of respondents agreed that Orange Mali’s employees are knowledgeable and readily available to assist customers, keep customer information private and confidential, they meet customer needs, respondents reported to feeling like they can trust Orange Mali’s employees and believe that they receive individual attention from the front line staff. Results are further discussed in the research.JEL: L10, L63, L96 Article visualizations:
 
Publisher Open Access Publishing Group
 
Contributor —
 
Date 2019-04-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier https://oapub.org/soc/index.php/EJEFR/article/view/528
10.46827/ejefr.v0i0.528
 
Source European Journal of Economic and Financial Research; Volume 3, Issue 3, 2019
25019430
25019430
 
Language eng
 
Relation https://oapub.org/soc/index.php/EJEFR/article/view/528/1109
 
Rights Copyright (c) 2019 Keita Oualy
http://creativecommons.org/licenses/by/4.0