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Employer Branding and Talent Management in the Digital Age
Management Dynamics in the Knowledge Economy
View Archive Info| Field | Value | |
| Title |
Employer Branding and Talent Management in the Digital Age
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| Creator |
MIHALCEA, Alina Daniela
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| Description |
In the digital age, organizations need to reinvent themselves at a structural level and to become agiler. Digital maturity of human resources management implies a shift from traditional paradigm on workplace towards engagement, learning and development of employees and search for talent. This paper focuses on identifying the major trends and strategies concerning talent management programs and development of digital skills for employees and managers. The study reveals that in an open talent economy, employer brand is very important in recruiting and retention of high potential employees and must be focused on learning & leadership development, mobility, rewards, and competency systems. At present, in order to obtain a business value, one of the major challenges that HR needs to face is the development of digital skills for managers and employees.
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| Publisher |
Faculty of Management, National University of Political Studies and Public Administration
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| Contributor |
—
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| Date |
2017-06-29
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.managementdynamics.ro/index.php/journal/article/view/215
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| Source |
Management Dynamics in the Knowledge Economy; Vol 5, No 2 (2017): Issue 16; 289-306
2392-8042 2286-2668 |
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| Language |
eng
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| Relation |
http://www.managementdynamics.ro/index.php/journal/article/view/215/176
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| Rights |
Copyright (c) 2017 Management Dynamics in the Knowledge Economy
http://creativecommons.org/licenses/by-nc/4.0 |
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