Farmer’s motivation to adopt sustainable agricultural practices
Bio-based and Applied Economics
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Title |
Farmer’s motivation to adopt sustainable agricultural practices
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Creator |
Menozzi, Davide; Università di Parma
Fioravanzi, Martina Donati, Michele; Department of Biosciences, University of Parma |
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Subject |
Common Agricultural Policy; durum wheat; theory of planned behaviour; sustainability; ecological focus area
Q18; D22; Q01 |
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Description |
The 2014-2020 Common Agricultural Policy (CAP) reform defines new rules for farmers including maintenance of the ecological focus area (EFA). Sustainability is also a requirement to meet consumer expectations and a competitive advantage for firms. This paper aims to evaluate the farmers’ intention to implement sustainable practices related to the EFA measure and to the private sustainability schemes proposed by the food industry. The Theory of Planned Behaviour (TPB) was applied on a sample of durum wheat producers to analyse intentions 1) to maintain 7% of the arable land as an EFA, and 2) to implement the private sustainability scheme. Structural equation modelling was applied to test for the relative importance of intention determinants. The farmers’ attitude and past behaviour positively affect intentions to implement the EFA, while perceived behavioural control and attitudes predict intentions to adopt the private sustainability scheme. These results suggest possible interventions that public authorities and supply chain leaders might implement to stimulate farmers’ sustainable behaviours.
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Publisher |
Bio-based and Applied Economics
Bio-based and Applied Economics |
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Contributor |
—
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Date |
2015-03-23
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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Format |
application/pdf
text/html |
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Identifier |
http://www.fupress.net/index.php/bae/article/view/14776
http://www.fupress.net/index.php/bae/article/download/14776/15833 http://www.fupress.net/index.php/bae/article/download/14776/15827 10.13128/BAE-14776 |
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Source |
Bio-based and Applied Economics; Vol 4, No 2 (2015); 125-147
Bio-based and Applied Economics; Vol 4, No 2 (2015); 125-147 2280-6172 2280-6180 |
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Language |
eng
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Relation |
10.13128/BAE-14776
10.13128/BAE-14776 |
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