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Farmer’s motivation to adopt sustainable agricultural practices

Bio-based and Applied Economics

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Title Farmer’s motivation to adopt sustainable agricultural practices
 
Creator Menozzi, Davide; Università di Parma
Fioravanzi, Martina
Donati, Michele; Department of Biosciences, University of Parma
 
Subject Common Agricultural Policy; durum wheat; theory of planned behaviour; sustainability; ecological focus area
Q18; D22; Q01
 
Description The 2014-2020 Common Agricultural Policy (CAP) reform defines new rules for farmers including maintenance of the ecological focus area (EFA). Sustainability is also a requirement to meet consumer expectations and a competitive advantage for firms. This paper aims to evaluate the farmers’ intention to implement sustainable practices related to the EFA measure and to the private sustainability schemes proposed by the food industry. The Theory of Planned Behaviour (TPB) was applied on a sample of durum wheat producers to analyse intentions 1) to maintain 7% of the arable land as an EFA, and 2) to implement the private sustainability scheme. Structural equation modelling was applied to test for the relative importance of intention determinants. The farmers’ attitude and past behaviour positively affect intentions to implement the EFA, while perceived behavioural control and attitudes predict intentions to adopt the private sustainability scheme. These results suggest possible interventions that public authorities and supply chain leaders might implement to stimulate farmers’ sustainable behaviours. 
 
Publisher Bio-based and Applied Economics
Bio-based and Applied Economics
 
Contributor
 
Date 2015-03-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
text/html
 
Identifier http://www.fupress.net/index.php/bae/article/view/14776
http://www.fupress.net/index.php/bae/article/download/14776/15833
http://www.fupress.net/index.php/bae/article/download/14776/15827
10.13128/BAE-14776
 
Source Bio-based and Applied Economics; Vol 4, No 2 (2015); 125-147
Bio-based and Applied Economics; Vol 4, No 2 (2015); 125-147
2280-6172
2280-6180
 
Language eng
 
Relation 10.13128/BAE-14776
10.13128/BAE-14776