Record Details

Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric Approach

Bio-based and Applied Economics

View Archive Info
 
 
Field Value
 
Title Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric Approach
 
Creator Sckokai, Paolo
Varacca, Alessandro
 
Subject distance metric
almost ideal demand system
breakfast cereals
 
Description This article employs a nation-wide sample of supermarket scanner data to study product and brand competition in the Italian breakfast cereal market. A modified Almost Ideal Demand System (AIDS), that includes Distance Metrics (DMs) as proposed by Pinkse, Slade and Brett (2002), is estimated to study demand responses, substitution patterns, own-price and cross-price elasticities. Estimation results provide evidence of some degree of brand loyalty, while consumers do not seem loyal to the product type. Elasticity estimates point out the presence of patterns of substitution within products sharing the same brand and similar nutritional characteristics.
 
Publisher Firenze University Press
 
Date 2012-12-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://oaj.fupress.net/index.php/bae/article/view/3230
10.13128/BAE-11148
 
Source Bio-based and Applied Economics; Vol. 1 No. 3 (2012): Towards a Sustainable Bio-economy: economic issues and policy challenges; 297-312
2280-6172
2280-6180
 
Language eng
 
Relation https://oaj.fupress.net/index.php/bae/article/view/3230/3230