Since 2014
Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric Approach
Bio-based and Applied Economics
View Archive Info| Field | Value | |
| Title |
Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric Approach
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| Creator |
Sckokai, Paolo
Varacca, Alessandro |
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| Subject |
distance metric
almost ideal demand system breakfast cereals |
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| Description |
This article employs a nation-wide sample of supermarket scanner data to study product and brand competition in the Italian breakfast cereal market. A modified Almost Ideal Demand System (AIDS), that includes Distance Metrics (DMs) as proposed by Pinkse, Slade and Brett (2002), is estimated to study demand responses, substitution patterns, own-price and cross-price elasticities. Estimation results provide evidence of some degree of brand loyalty, while consumers do not seem loyal to the product type. Elasticity estimates point out the presence of patterns of substitution within products sharing the same brand and similar nutritional characteristics.
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| Publisher |
Firenze University Press
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| Date |
2012-12-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://oaj.fupress.net/index.php/bae/article/view/3230
10.13128/BAE-11148 |
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| Source |
Bio-based and Applied Economics; Vol. 1 No. 3 (2012): Towards a Sustainable Bio-economy: economic issues and policy challenges; 297-312
2280-6172 2280-6180 |
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| Language |
eng
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| Relation |
https://oaj.fupress.net/index.php/bae/article/view/3230/3230
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