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Women Trust Others and Consensus; Men Trust Numbers and Their Own Judgment:A Conceptual Analysis of the Impact of the Self-Construal Mechanism on the Relationship Between Online Feedback Mechanisms and Online Trust
International Journal of Business and Information
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| Title |
Women Trust Others and Consensus; Men Trust Numbers and Their Own Judgment:A Conceptual Analysis of the Impact of the Self-Construal Mechanism on the Relationship Between Online Feedback Mechanisms and Online Trust
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| Creator |
Ertz, Myriam
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| Description |
The literature on self-construal has paid significant attention to the behavioral outcomes of independent and interdependent self-construal in different contexts, across gender or across cultures. Few studies, however, have explicitly examined the extent to which self-construal has an impact on the extent to which a consumer is influenced by online feedback mechanisms such as written post feedbacks or quantitative ratings in sequential order. In this study, a thorough literature review elaborates four research propositions that predict to what extent self-construal has an impact on the relationship between online feedback mechanisms and online trust, in the specific case of trust toward a peer who proposes collaborative consumption services (second-hand selling, product location, and bartering, among others). An explanation follows as to the predicted relationships in light of the semantic procedural interface that underlies the self-construal process. Potential theoretical and practical implications of presumably validated research propositions are also discussed.
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| Publisher |
International Business Academics Consortium
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| Date |
2015-11-18
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://ijbi.org/ijbi/article/view/120
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| Source |
International Journal of Business and Information; Vol 10 No 3 (2015)
2520-0151 1728-8673 |
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| Language |
eng
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| Relation |
https://ijbi.org/ijbi/article/view/120/129
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| Rights |
Copyright (c) 2015 International Journal of Business and Information
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