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Analysis of Consumer E-Lifestyles and Their Effects on Consumer Resistance to Using Mobile Banking: Empirical Surveys in Thailand and Taiwan
International Journal of Business and Information
View Archive Info| Field | Value | |
| Title |
Analysis of Consumer E-Lifestyles and Their Effects on Consumer Resistance to Using Mobile Banking: Empirical Surveys in Thailand and Taiwan
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| Creator |
Yu, Chian-Son
Li, Chien-Kuo Chantatub, Wachara |
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| Description |
Given that the diffusion rate of mobile banking is slow and research on mobile banking is dominated by the perspective of innovation adoption, this study examines the effects of consumer e-lifestyles on consumer resistance to mobile banking, using the perspective of innovation resistance. From a survey of nearly 1,900 Thai and Taiwanese respondents, this study discovered five principal factors that significantly influence and shape people’s e-lifestyles. The influence of each of these factors is unequal and differs between Thai and Taiwanese respondents. The results indicate that, in Thailand, e-lifestyle significantly moderates the effects of traditional, image, and usage barriers to consumers’ resistance to using mobile banking; whereas, in Taiwan, e-lifestyle significantly moderates only the effects of traditional and usage barriers. The research has implications for banks in designing effective service and marketing strategies.
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| Publisher |
International Business Academics Consortium
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| Date |
2015-11-14
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://ijbi.org/ijbi/article/view/111
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| Source |
International Journal of Business and Information; Vol 10 No 2 (2015)
2520-0151 1728-8673 |
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| Language |
eng
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| Relation |
https://ijbi.org/ijbi/article/view/111/119
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| Rights |
Copyright (c) 2015 International Journal of Business and Information
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