Since 2014
“Vine”: Do You Miss It? Electronic Word of Mouth on The Social Networking Site, Vine
International Journal of Business and Information
View Archive Info| Field | Value | |
| Title |
“Vine”: Do You Miss It? Electronic Word of Mouth on The Social Networking Site, Vine
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| Creator |
Erkan, Ismail
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| Description |
The concept of electronic word of mouth (eWOM) has been diversified by the advent of social networking websites. Because of this innovation, individuals are now able to share their ideas and notions regarding brands, products, or services with their friends through the Internet. For this reason, companies interested in attracting more attention from consumers create their official accounts on social networking websites such as Facebook and Twitter. This strategy provides instant communication between companies and their current and potential customers. These social networking sites, however, are not totally the same; they create different customer engagement opportunities for companies. To define and discuss the difference, this paper compares posts at Vine, Facebook, and Twitter in terms of customer engagement. Results not only confirm that these three websites have different customer engagement ratios, but also reveal that the ratio of Vine is higher than the ratios of both Facebook and Twitter.
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| Publisher |
International Business Academics Consortium
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| Date |
2015-11-14
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://ijbi.org/ijbi/article/view/103
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| Source |
International Journal of Business and Information; Vol 9 No 4 (2014)
2520-0151 1728-8673 |
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| Language |
eng
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| Relation |
https://ijbi.org/ijbi/article/view/103/111
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| Rights |
Copyright (c) 2015 International Journal of Business and Information
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