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Analysis of Interrelationships Among Application Popularity, Application Stability, and Potential Risk in e-WOM

International Journal of Business and Information

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Field Value
 
Title Analysis of Interrelationships Among Application Popularity, Application Stability, and Potential Risk in e-WOM
 
Creator Perera, Umesha
Dewi, Charolina Ventiana
Sari, Mutiara Dian
Sumita, Ushio
 
Description During the last decade, electronic word of mouth (e-WOM) has drawn much attention from practitioners and researchers with regard to three emerging areas of research interest – “popularity,” “potential risk,” and “behavioral targeting.” Although literature already exists on e-WOM from the perspective of these three areas, little research has been done, to the best of our knowledge, on the interrelationship among application popularity, application stability, potential risk, and behavioral targeting. This paper, with its focus on Android applications, aims to fill this gap by analyzing the correlation structure of the four factors, based on a set of real use data provided by an Android application software company named Fuller, Inc., combined with reviews and permission data of Android applications collected from GooglePlay.com and AppBrain.com. For our methodology, we used a text-mining approach in conjunction with correlation analysis. We found that behavioral targeting could enhance both application popularity and application stability.
 
Publisher International Business Academics Consortium
 
Date 2015-11-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ijbi.org/ijbi/article/view/95
 
Source International Journal of Business and Information; Vol 9 No 3 (2014)
2520-0151
1728-8673
 
Language eng
 
Relation https://ijbi.org/ijbi/article/view/95/102
 
Rights Copyright (c) 2015 International Journal of Business and Information