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Effects of Scale Orientations, Scale Formats, and Background Display Styles on Thai High School Students’ Bar Graph Visualization
International Journal of Business and Information
View Archive Info| Field | Value | |
| Title |
Effects of Scale Orientations, Scale Formats, and Background Display Styles on Thai High School Students’ Bar Graph Visualization
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| Creator |
Tangmanee, Chatpong
Jittarat, Promwith |
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| Description |
A bar graph is a well-known quantitative presentation technique, but research is rare in the Thai context regarding the effects of scale orientations (vertical or horizontal), scale formats (conventional or unconventional), and styles of background display (static or animated) on visualization. This study aims to fill this void using a lab experiment in which 160 Thai high school students were recruited as experimental units and asked to visualize eight formats of nearly identical bar graphs (2 scale orientations x 2 scale formats x 2 styles of background display). The results confirm that (1) the effects of scale orientations and scale formats on visualization are statistically significant at a 0.05 level, but (2) the effect of background display styles or the interaction effect of the three factors on this variable is not significant. This study extends insight into information visualization in the Thai context and presents findings that could help graph developers to enhance readers’ bar graph visualization.
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| Publisher |
International Business Academics Consortium
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| Date |
2015-11-14
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://ijbi.org/ijbi/article/view/82
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| Source |
International Journal of Business and Information; Vol 8 No 2 (2013)
2520-0151 1728-8673 |
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| Language |
eng
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| Relation |
https://ijbi.org/ijbi/article/view/82/88
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| Rights |
Copyright (c) 2015 International Journal of Business and Information
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