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Investigating Relational Selling Behaviors, Relationship Quality, and Customer Loyalty in the Medical Device Industry in Taiwan
International Journal of Business and Information
View Archive Info| Field | Value | |
| Title |
Investigating Relational Selling Behaviors, Relationship Quality, and Customer Loyalty in the Medical Device Industry in Taiwan
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| Creator |
Lai, Ming-Cheng
Chou, Feng-Sha Cheung, Yu-Jen |
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| Description |
This study examines how relational selling behavior and expertise affect customer satisfaction, trust of relationship quality, and customer loyalty in the medical device industry in Taiwan using constructs that are usually investigated separately. Based on empirical results, four conclusions were drawn: (1) relational selling behaviors positively affect the trust of relationship quality; (2) expertise positively affects both the trust and customer satisfaction with relationship quality; (3) relational selling behaviors positively affect customer satisfaction with relationship quality; and (4) relationship quality positively affects customer loyalty.
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| Publisher |
International Business Academics Consortium
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| Date |
2015-11-14
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://ijbi.org/ijbi/article/view/79
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| Source |
International Journal of Business and Information; Vol 8 No 1 (2013)
2520-0151 1728-8673 |
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| Language |
eng
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| Relation |
https://ijbi.org/ijbi/article/view/79/85
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| Rights |
Copyright (c) 2015 International Journal of Business and Information
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