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Factors Associated with Professional Baseball Consumption: A Cross-Cultural Comparison Study
International Journal of Business and Information
View Archive Info| Field | Value | |
| Title |
Factors Associated with Professional Baseball Consumption: A Cross-Cultural Comparison Study
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| Creator |
Hsieh, Li-Wen
Wang, Chien-Hsin Yoder, Tracy Wisdom |
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| Description |
Sports are very much a part of global markets. This study compares the underlying differences of professional baseball consumption behaviors between two distinct cultures, the United States (US) and Taiwan. Previous studies have indicated that sporting event consumption is influenced by sport fans‟ identity or team identification, sport consumption motivation, the influence of social agents, and some demographic variables. These factors, however, lack integration, and there is still a lack of understanding about cultural differences in sporting event consumption behaviors. In the current study, data were collected from questionnaires sent to residents in one US and one Taiwanese city. The authors used independent t-tests, stepwise multiple-regression analyses, and path analyses to explore the cultural differences in sport consumption. The comparison results indicate that the Taiwanese tend to watch more professional baseball games on television and have higher levels of identification as a baseball fan, rather than as the fan of one particular team. Family influence on sport consumption was found to be particularly important for people in the US, whereas escape motive and gender were found to be important for the Taiwanese.
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| Publisher |
International Business Academics Consortium
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| Date |
2015-11-13
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://ijbi.org/ijbi/article/view/59
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| Source |
International Journal of Business and Information; Vol 6 No 2 (2011)
2520-0151 1728-8673 |
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| Language |
eng
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| Relation |
https://ijbi.org/ijbi/article/view/59/63
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| Rights |
Copyright (c) 2015 International Journal of Business and Information
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