Since 2014
Conceptualizing Consumer Need for Product Authenticity
International Journal of Business and Information
View Archive Info| Field | Value | |
| Title |
Conceptualizing Consumer Need for Product Authenticity
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| Creator |
Liao, Shuling
Ma, Yu-Yi |
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| Description |
This exploratory study investigates the perceived characteristics of product authenticity and the idiosyncrasies and propensities of consumers who express a need for such authenticity. Based on personal interviews of 10 consumers and three sessions of focus group interviews with 17 consumers, this study identifiessix characteristics of authenticity: (1) originality, (2) quality commitment and credibility, (3) heritage and style persistence, (4) scarceness, (5) sacredness, and (6) purity. The study finds that consumers will expend high-acquisition efforts tosearch for and buy authentic products with one or more of the six authenticity characteristics. It also finds that consumers with a high need for authenticity consume authentic products deliberately, remain loyal to authentic products, and refuse to consume imitation goods.
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| Publisher |
International Business Academics Consortium
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| Date |
2015-11-13
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://ijbi.org/ijbi/article/view/39
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| Source |
International Journal of Business and Information; Vol 4 No 1 (2009)
2520-0151 1728-8673 |
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| Language |
eng
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| Relation |
https://ijbi.org/ijbi/article/view/39/43
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| Rights |
Copyright (c) 2015 International Journal of Business and Information
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