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Defining and Categorizing Consumer Resale Behavior in Consumer-to-Consumer (C2C) E-Commerce

International Journal of Business and Information

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Field Value
 
Title Defining and Categorizing Consumer Resale Behavior in Consumer-to-Consumer (C2C) E-Commerce
 
Creator Chu, Hsunchi
Liao, Shuling
 
Description More consumers nowadays function as resellers by taking advantage of online transactions. This exploratory study investigates the phenomenon of consumer online resale behavior in consumer-to-consumer (C2C) e-commerce in Taiwan and China. The authors define consumer resale as products that are resold or purchased mainly for self-use, not for resale. They conceptually define and categorize four consumer online resale types – (1) resale of extra purchase, (2) resale after temporary ownership, (3) unintentional resale, and (4) disposition. In conclusion, they draw three major implications. First, C2C e-commerce has changed consumer behavior by enabling consumers to resell in the secondary market. Second, consumer online resale is multi-faceted, with each type of consumer online resale being formed by different motivations and resulting in various impacts on consumer purchase and resale decisions, both online and off-line. Third, the concept of products, evaluation of product value, and consumer satisfaction with online resale may change when consumers act simultaneously in the roles of reseller and consumer. The authors present their findings in such a cultural context as to provide a framework for further research, and also provide propositions for discussion and further study.
 
Publisher International Business Academics Consortium
 
Date 2015-11-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ijbi.org/ijbi/article/view/17
 
Source International Journal of Business and Information; Vol 2 No 2 (2007)
2520-0151
1728-8673
 
Language eng
 
Relation https://ijbi.org/ijbi/article/view/17/19
 
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