Since 2014
Halal Emotional Attachment on Repurchase Intention
Shirkah Journal of Economics and Business
View Archive Info| Field | Value | |
| Title |
Halal Emotional Attachment on Repurchase Intention
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| Creator |
Yoga, Ika
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| Subject |
—
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| Description |
This research examines the position of emotional attachment as a mediation of the influence between halal awareness, halal logos and food ingredients composition on repurchase intention of buying halal products. This research brings sample of those who have consumed or have purchased halal products. Due to the population is unknown, by using the Lameshow formula, a total of 384 respondents were obtained. Halal emotional attachment, as this research shows, is able to play a salient role as a mediator of the influence among three aforementioned variables on repurchase intention. This research would have been an effort to contribute marketing halal products as a new concept of the emotional attachment. Keywords: halal, Lameshow, marketing halal, repurchase intention
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| Publisher |
IAIN Surakarta
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| Contributor |
—
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| Date |
2019-01-10
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://shirkah.or.id/new-ojs/index.php/home/article/view/206
10.22515/shirkah.v3i1.206 |
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| Source |
Shirkah: Journal of Economics and Business; Vol 3, No 1 (2018)
2503-4243 2503-4235 |
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| Language |
eng
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| Relation |
http://shirkah.or.id/new-ojs/index.php/home/article/view/206/45
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| Rights |
Copyright (c) 2019 Shirkah: Journal of Economics and Business
http://creativecommons.org/licenses/by-nc/4.0 |
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