Record Details

Business Development Strategy Model of SMEs Through SWOT and EFE-IFE Analysis

Shirkah Journal of Economics and Business

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Field Value
 
Title Business Development Strategy Model of SMEs Through SWOT and EFE-IFE Analysis
 
Creator Hatta, Iha Haryani
Riskarini, Dian
Ichwani, Tia
 
Subject —
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Description Considering that the SME entrepreneurs of Gresik Regency are mostly young, educated and experienced, however their businesses are not yet in legal entities. This research situates the SME business development strategy model through SWOT and EFE-EFI analysis, aiming to identify the conditions and models of SME business development strategies to improve their performances. This research has interviewed 40 respondents who were selected in multi stage, and analyzed through SWOT and EFE-IFE analysis. The result of this research explains that the ability of SME entrepreneurs in managing business and the achievement level of marketing performance is good, except the ability to manage finances. In addition, external conditions support these SMEs. Keywords: SWOT, EFE-IFE, business development strategy, SMEs
 
Publisher Faculty of Islamic Economics and Business, Institut Agama Islam Negeri (IAIN) Surakarta
 
Contributor —
 
Date 2019-01-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Identifier http://shirkah.or.id/new-ojs/index.php/home/article/view/204
10.22515/shirkah.v3i1.204
 
Source Shirkah: Journal of Economics and Business; Vol 3, No 1 (2018)
2503-4243
2503-4235
 
Language en
 
Rights Copyright (c) 2019 Shirkah: Journal of Economics and Business
http://creativecommons.org/licenses/by-nc/4.0