Record Details

ETHICAL SOURCING TO ENSURE SUSTAINABILITY IN THE FOOD AND BEVERAGE INDUSTRY AND ELICITING MILLENNIAL PERSPECTIVES

European Journal of Economic and Financial Research

View Archive Info
 
 
Field Value
 
Title ETHICAL SOURCING TO ENSURE SUSTAINABILITY IN THE FOOD AND BEVERAGE INDUSTRY AND ELICITING MILLENNIAL PERSPECTIVES
 
Creator Mboga, Jet
 
Subject ethics, sourcing, food and beverage industry, sustainability, millennials
 
Description Social responsibility, animal welfare, and environmental responsibility are essential practices in sustainably sourced products. The industry leaders in ethical sourcing and sustainable development are paving the way while the followers are lagging; how can the industry continue the upward trend in sourcing ethically and improving sustainability? Gaining brand loyalty and increase of sales while sourcing ethically and sustainably is the emphasis of this research, millennials as sample participants are projected to dominate the workforce by 2020. What are the millennials perspectives on integrating moral values to ensure ethical sourcing and sustainable development? Consumers are now more than ever aware of where products are sourced from, the treatment and living conditions of workers who grow the products, and the use of land without care of sustainability measures. The voluntary ethical sourcing can be linked to company who are moving towards caring for the environment and humanity thus ethical sourcing and maintaining the process has become essential and more especially the millennials who are the focus on this research are ferociously loyal to ethically sourced and sustainable brands. JEL: L60, L66, L15 N5, Q13, Q50, Q56, Q58, J43 M14, M16, D23, D83  Article visualizations:
 
Publisher European Journal of Economic and Financial Research
 
Contributor —
 
Date 2017-10-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier https://oapub.org/soc/index.php/EJEFR/article/view/222
 
Source European Journal of Economic and Financial Research; Volume 2, Issue 4, 2017 - Special Issue: Ethics on Modern Economics and Finance
 
Language eng
 
Relation https://oapub.org/soc/index.php/EJEFR/article/view/222/656
https://oapub.org/soc/index.php/EJEFR/article/view/222/657
https://oapub.org/soc/index.php/EJEFR/article/view/222/658
 
Rights Copyright (c) 2017 Jet Mboga