Since 2014
Deciding on the Advertising Appeal with the Use of a Consumer Attitude-Behavior Model
Philippine Review of Economics
View Archive Info| Field | Value | |
| Title |
Deciding on the Advertising Appeal with the Use of a Consumer Attitude-Behavior Model
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| Creator |
Roberto, Eduardo L.; Executive Director, International Committee on the Management of Population Programmes (ICOMP)
Sangalang-Valbuena, Evangeline; Research Assistant, Population Information Division, Population Center Foundation |
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| Subject |
—
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| Description |
No Abstract
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| Publisher |
Philippine Review of Economics
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| Contributor |
—
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| Date |
2012-12-09
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.econ.upd.edu.ph/pre/index.php/pre/article/view/860
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| Source |
Philippine Review of Economics; Vol 13, No 2 (1976)
1655-1516 |
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| Language |
eng
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| Relation |
http://www.econ.upd.edu.ph/pre/index.php/pre/article/view/860/169
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| Rights |
Copyright (c) 2017 Philippine Review of Economics
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