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Innovation and marketing strategies for PDO products: the case of “Parmigiano Reggiano” as an ingredient
Bio-based and Applied Economics
View Archive Info| Field | Value | |
| Title |
Innovation and marketing strategies for PDO products: the case of “Parmigiano Reggiano” as an ingredient
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| Creator |
Mancini, Maria Cecilia
Consiglieri, Claudio |
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| Subject |
incremental innovation; PDO; information asymmetry; product life cycle; ingredient; mature market; typical products
M31; Q13; O30 |
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| Description |
Typical products can contribute to socio-economic development of their place of origin if they are able to take part in the logic of the global market. The aim of this research is to examine one type of innovation, the use of PDO products as ingredients, as a part of a strategy to re-launch PDO products which have a mature market. The evolution of the concept of innovation is discussed; innovation is then considered in relation to product life cycle and information asymmetry. There is then a case study on the use of PDO Parmigiano Reggiano cheese as an ingredient in industrial processing. This case shows that even incremental innovation can have serious effects for the market when it is applied on production phases which lie outside the direct control of the PDO producers. In order to protect the consumer as well as the PDO producer, it would be advisable for new legislation to regulate in more detail innovation involving products bearing origin certificates.
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| Publisher |
Bio-based and Applied Economics
Bio-based and Applied Economics |
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| Contributor |
—
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| Date |
2017-01-02
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.fupress.net/index.php/bae/article/view/20087
http://www.fupress.net/index.php/bae/article/download/20087/18712 10.13128/BAE-20087 |
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| Source |
Bio-based and Applied Economics; Vol 5, No 2 (2016); 153-174
Bio-based and Applied Economics; Vol 5, No 2 (2016); 153-174 2280-6172 2280-6180 |
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| Language |
eng
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| Relation |
10.13128/BAE-20087
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| Rights |
The authors retain all rights to the original work without any restrictions.License for Published ContentsYou are free to copy, distribute and transmit the work, and to adapt the work. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).Licence scheme | Legal codeLicense for MetadataThis Journal published articles metadata are dedicated to the public domain by waiving all publisher's rights to the work worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.Licence scheme | Legal code
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