Since 2014
Bank selection and customers’ perception of banks in Malaysia
Philippine Review of Economics
View Archive Info| Field | Value | |
| Title |
Bank selection and customers’ perception of banks in Malaysia
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| Creator |
Ismail, Norhazlin; Faculty of Management, Multimedia University, Cyberjaya, Selangor
Selamat, Zarehan; Faculty of Management, Multimedia University, Cyberjaya, Selangor Boon, Ong Hway; Faculty of Management, Multimedia University, Cyberjaya, Selangor |
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| Subject |
banking; marketing; customer satisfaction; Malaysia
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| Description |
The process customers go through in choosing a bank has been studied for several decades using different approaches. Understanding the needs and analyzing how the customers select their banks are crucial steps towards the improvement of customer satisfaction. In this study, an attempt is made to identify the determinants of bank selection and customers’ perception of banks in Malaysia.
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| Publisher |
Philippine Review of Economics
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| Contributor |
—
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| Date |
2004-12-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.econ.upd.edu.ph/pre/index.php/pre/article/view/177
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| Source |
Philippine Review of Economics; Vol 41, No 2 (2004)
1655-1516 |
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| Language |
eng
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| Relation |
http://www.econ.upd.edu.ph/pre/index.php/pre/article/view/177/582
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| Rights |
Copyright (c) 2017 Philippine Review of Economics
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