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THE IMAGE OF A HIGHER EDUCATION INSTITUTION, ITS STRUCTURE AND HIERARCHICAL LEVEL: THE CASE OF THE VILNIUS UNIVERSITY FACULTY OF ECONOMICS
Ekonomika
View Archive Info| Field | Value | |
| Title |
THE IMAGE OF A HIGHER EDUCATION INSTITUTION, ITS STRUCTURE AND HIERARCHICAL LEVEL: THE CASE OF THE VILNIUS UNIVERSITY FACULTY OF ECONOMICS
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| Creator |
Mackelo, Olga
Drūteikienė, Greta |
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| Description |
The aim of higher education institutions has been recently broadening, which in turn fostered the competitiveness in attracting students, teachers and financing. Unmistakably, higher education institutions are able to attain these goals only via constant improvement of study quality. Nevertheless, the swelling scale of competition at the country’s and international levels in the higher education sector highlights the image of a higher education institution as another considerable factor.This article presents a specified concept of the image of an organization. This concept is specified while considering the peculiarities of higher education institutions; based on it, the conception of a higher education institution’s image is characterized, its main typologies are distinguished, a structural model and hierarchical levels are presented. The theoretical premises are supported by a student survey of the Faculty of Economics of Vilnius University, one of the most prestigious higher education institutions in Lithuania.
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| Publisher |
Vilniaus universiteto Ekonomikos fakultetas / Vilnius University Faculty of Economics
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| Date |
2010-01-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.zurnalai.vu.lt/ekonomika/article/view/972
10.15388/Ekon.2010.0.972 |
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| Source |
Ekonomika; Ekonomika 2010 89(3)
1392-1258 1392-1258 |
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| Language |
lit
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| Relation |
http://www.zurnalai.vu.lt/ekonomika/article/view/972/493
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| Rights |
Autorinės teisės (c) 2014 Ekonomika
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