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How Personal Values Influence Romanian CSR Managers` Involvment in CSR Campaigns

Management Dynamics in the Knowledge Economy

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Field Value
 
Title How Personal Values Influence Romanian CSR Managers` Involvment in CSR Campaigns
 
Creator ȘERBAN, Anca Diana; National University of Political Studies and Public Administration
 
Description This study focuses on identifying the ratio between the individual and organization authority of CSR managers concerning decision making within the campaigns they coordinate. The sample includes the top 100 Romanian companies selected by turnover. The way in which the managers’ values interact with the organization authority is a subject treated poorly in both international and Romanian literature. This study, which has an exploratory character, investigates how personal values lead Romanian CSR managers to develop and coordonate CSR campaigns and to what extent these values are part of the campaign messages compared to the values of the company for which they are made. The main results of this scientific paper refers to the correlation between the CSR managers’ values and the campaigns that they coordinate.
 
Publisher Faculty of Management, National University of Political Studies and Public Administration
 
Contributor
 
Date 2015-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://www.managementdynamics.ro/index.php/journal/article/view/159
 
Source Management Dynamics in the Knowledge Economy; Vol 3, No 4 (2015): Issue 10; 729-748
2392-8042
2286-2668
 
Language eng
 
Relation http://www.managementdynamics.ro/index.php/journal/article/view/159/108
 
Rights Copyright (c) 2015 Management Dynamics in the Knowledge Economy
http://creativecommons.org/licenses/by-nc/4.0