Record Details

Entry deterring effects of contractual relations in the dairy processing sector

Bio-based and Applied Economics

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Title Entry deterring effects of contractual relations in the dairy processing sector
 
Creator Zavelberg, Yvonne; University of Bonn
Heckelei, Thomas; University of Bonn
Wieck, Christine; University of Bonn
 
Subject entry deterrence; imperfect competition; buyer power; exclusive contracts; dairy processing
L13; L14; L41
 
Description The European Commission has launched the so-called “milk package” in October 2012 that allows Member States to require compulsory written contracts between milk producers and investor-owned processors. We argue that compulsory contracts have anticompetitive effects when they are exclusive in the sense that they comprise the obligation to supply to the contractor only. The objective of this paper is to set up a game theoretic model to analyze imperfect competition on the raw milk market that may result from entry deterring effects of exclusive contracts between dairy producers and processors. Building on the antitrust literature, the model incorporates the specific characteristics of the milk market and considers the risk attitude of milk producers and uncertainty of a rival dairy’s market entry. Under certain combinations of probability of the rival’s market entry and risk aversion of the producer, an incumbent can deter market entry by offering an exclusive contract.
 
Publisher Bio-based and Applied Economics
Bio-based and Applied Economics
 
Contributor German Reseach Foundation
 
Date 2016-04-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://www.fupress.net/index.php/bae/article/view/16492
http://www.fupress.net/index.php/bae/article/download/16492/17034
10.13128/BAE-16492
 
Source Bio-based and Applied Economics; Vol 5, No 1 (2016); 83-98
Bio-based and Applied Economics; Vol 5, No 1 (2016); 83-98
2280-6172
2280-6180
 
Language eng
 
Relation 10.13128/BAE-16492
 
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