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ASEAN Marketing Journal

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  • » PERCEPTIONS OF TECHNICAL AND SOCIAL PRESENCE TOWARDS CUSTOMERS TRUST AND VALUE:...
    Joshua Jeffrey Kurniawan; Department of Management, Universitas Indonesia; Adrian Achyar; Department of Management, Universitas Indonesia
    2019-12-20
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  • » THE IMPACT OF EVENT MARKETING ON BUILDING BRAND AWARENESS FOR FASHION CUSTOMERS
    Annissa Karni Rachmadhian; Rendra Chaerudin
    2019-06-30
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  • » Perceptions of Technical and Social Presence Towards Customers Trust and Value:...
    Joshua Jeffrey Kurniawan; Adrian Achyar
    2019-06-30
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  • » INFLUENCE OF NON-DEMOGRAPHIC FACTORS ON INDONESIAN CONSUMERS PURCHASE INTENTION TOWARDS...
    Cynthia Irene Hutahaean; Pepey Riawati Kurnia
    2019-06-30
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  • » SOSIAL MEDIA STRATEGY OF NEW KPOP ALBUM : A VISUAL ANALYSIS OF BLACKPINK’S PHOTO TEASER
    Yudhistya Ayu Kusumawati; Visual Communication Design, School of Design, Bina Nusantara University; Anindya Widita; Visual Communication Design, School of Design, Bina Nusantara University
    2020-07-04
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  • » THE EFFECT OF PERCEIVED VALUE AND MOBILE GAME LOYALTY ON IN-APP PURCHASE INTENTION IN...
    Luh Dyah Purnami; Department of Management, Universitas Indonesia; Anna Amalyah Agus; Department of Management, Universitas Indonesia
    2020-07-04
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  • » DETERMINANTS OF ECO-CONSCIOUS CONSUMER BEHAVIOR OF MUSLIMS IN INDONESIA USING THE...
    Sumayyah Amalina Nasr; Department of Management, Faculty of Economics and Business, Universitas Indonesia; Anya Safira; Department of Management, Faculty of Economics and Business, Universitas Indonesia
    2020-07-04
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  • » THE ROLE OF CUSTOMER NETWORKING CAPABILITY EFFECTIVENESS IN ENHANCING THE SALESPEOPLE’S...
    Ida Bagus Nyoman Udayana; Faculty of Economics, Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia; Naili Farida; Faculty of Social Science and Political Science, Universitas Diponegoro Semarang, Indonesia
    2020-07-04
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  • » EXPLORING THE INTENTION AND RESISTANCE OF THE CUSTOMER IN ADOPTING THE TECHNOLOGY...
    Diananda Fitri Pitari; Department of Management, Faculty of Economics and Business, Universitas Indonesia; Gita Gayatri; Department of Management, Faculty of Economics and Business, Universitas Indonesia; Asnan Furinto; BINUS Business School, BINUS University; Sofjan Assauri; Department of Management, Faculty of Economics and Business, Universitas Indonesia
    2020-07-04
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  • » GIFT GIVING BEHAVIOR AMONG MILLENNIALS, THE USE OF PHOTO ELICITATION INTERVIEW TO...
    Hera Rachmahani; Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University; Sony Kusumasondjaja; Department of Management, Universitas Airlangga
    2020-07-04
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  • » DETERMINANTS OF NON-MUSLIM CONSUMERS’ PURCHASE BEHAVIOR TOWARD HALAL PACKAGED FOOD
    Asih Untari; Islamic Business, Faculty of Economics and Business, Universitas Indonesia; Anya Safira; Department of Management, Faculty of Economics and Business, Universitas Indonesia
    2020-07-04
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  • » FACTORS AFFECTING ONLINE SHOPPING BEHAVIOR FOR NET-GENERATION IN JABODETABEK
    Kunto Hendrapawoko; Lily Setiawaty; Marsaulina Elisabet Situmorang; Rahmadi Ernawan; Strategic Management Program of Universitas Prasetiya Mulya; Ratna Dharmayanti Odata
    2021-02-04
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  • » IMPACT OF COUNTRY OF ORIGIN EFFECT (COE) ON CONSUMER PURCHASE INTENTIONS: A CASE STUDY...
    Janak Pandey; Somjai Muenkid; Noraset Jivasantikarn; Arunie Jivasantikarn Chaisiriwongsuk; Yadarat Inthaklhan
    2021-02-04
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  • » DIFFERENCES OF INDIVIDUAL DEMOGRAPHIC CHARACTERISTICS TOWARDS E-WALLET PAYMENT IN...
    Shinta Caroline; Magister of Strategic Management, Prasetiya Mulya University; Anggraini Putri; Magister of Strategic Management, Prasetiya Mulya University; Edy Oei; Magister of Strategic Management, Prasetiya Mulya University; Verawati Verawati; Magister of Strategic Management, Prasetiya Mulya University; Isnovian Isnovian; Magister of Strategic Management, Prasetiya Mulya University
    2021-02-04
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  • » APPLICATION OF THEORY OF PLANNED BEHAVIOR IN CONSUMERS’ PURCHASE DECISION OF CATS AND...
    Rendi Tegar Pratama; Master of Management School, Faculty of Economics and Business, Universitas Indonesia; Elevita Yuliati; Department of Management, Faculty of Economics and Business, Universitas Indonesia
    2021-02-04
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  • » INTERVARIABLE INFLUENCE ANALYSIS OF HIERARCHY OF EFFECT (HOE) MODEL IN CROSS-BORDER...
    Diyang Risma Gabriella; Management, Universitas Indonesia; Anna Amalyah Agus; Management, Universitas Indonesia
    2021-02-04
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  • » THE INFLUENCE OF SELF-CONGRUITY ON CUSTOMER LOYALTY OF COFFEE SHOPS: EVIDENCE FROM...
    Dela Anjani; Faculty of Economics and Business, Gadjah Mada University; Ike Janita Dewi; Faculty of Economics, Sanata Dharma University
    2021-02-04
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  • » THE ROLE OF CUSTOMER NETWORKING CAPABILITY EFFECTIVENESS IN ENHANCING THE SALESPEOPLE’S...
    Ida Bagus Nyoman Udayana; Faculty of economics, Universitas Sarjanawiyata Tamansiswa; Naili Farida; Faculty of Social Science and Political Science, Universitas Diponegoro
    2021-02-04
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