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DIFFERENCES OF INDIVIDUAL DEMOGRAPHIC CHARACTERISTICS TOWARDS E-WALLET PAYMENT IN RESTAURANTS

ASEAN Marketing Journal

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Title DIFFERENCES OF INDIVIDUAL DEMOGRAPHIC CHARACTERISTICS TOWARDS E-WALLET PAYMENT IN RESTAURANTS
 
Creator Shinta Caroline; Magister of Strategic Management, Prasetiya Mulya University
Anggraini Putri; Magister of Strategic Management, Prasetiya Mulya University
Edy Oei; Magister of Strategic Management, Prasetiya Mulya University
Verawati Verawati; Magister of Strategic Management, Prasetiya Mulya University
Isnovian Isnovian; Magister of Strategic Management, Prasetiya Mulya University
 
Subject Country-of-origin, Origin Effect, Purchase Intentions
 
Description Manuscript type: Research paper.Research Aims: This study aims to understand the influence of individual differences to customers’ intention to use e-wallet as a method of payment at café or snack bar, fast food restaurant, and food court.Design/methodology/approach: A total of 481 valid online questionnaires were collected from DKI Jakarta, Banten and West Java respondents who have paid with e-wallet in restaurants within the last 12 months. SPSS Analysis through ANOVA with Dunnet’s C post hoc analysis was used to analyse the differences between groups.Research Findings: Individual differences such as gender, income and education have significant influence in customers’ intention to use e-wallet as a method of payment in restaurants. However, unlike previous studies, age does not have a significant impact on e-wallet adoption at restaurants. This study also demonstrated that type of restaurant makes significant influence for customers’ intention to use e-wallet.Originality: There has been a study about individual differences that influence adoption of NFC for payment in the US. However, this is the first study in Indonesia to understand how individual differences significantly influence e-wallet adoption for payment methods in restaurants.Practitioner Implication: This study provides insight for restaurants and e-wallet providers about consumer behaviour and develop marketing plans.Research limitation/Implications: This study was limited to some restaurant types and only towards respondents who have used e-wallet in restaurants within the last 12 months. Further research could be conducted in other types of restaurants and non-digital savvy respondents. 
 
Publisher Management Research Center, Department of Management, Faculty of Economics and Business, U
 
Contributor —
 
Date 2021-02-04
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/amj/article/view/12899
 
Source ASEAN Marketing Journal; Vol 12, No 2 (2020): December 2020; 94 - 102
 
Language en
 
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