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ROMANIAN PUBLIC SERVICE TELEVISION: THE PURSUIT OF AUDIENCE IN A MULTI-PLATFORM CONTEXT

Ecoforum Journal

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Field Value
 
Title ROMANIAN PUBLIC SERVICE TELEVISION: THE PURSUIT OF AUDIENCE IN A MULTI-PLATFORM CONTEXT
 
Creator MITU, Bianca; Postdoctoral Fellow,
Romanian Academy

Senior Lecturer,
University of Wolverhampton, UK
 
Subject TVR, public service television, internet, audience crisis, multi-platform broadcasting
Z
 
Description The increasing use of the internet has brought new challenges for the public service television system all around the world. Despite the free access to information and the use of digital technology, the Eastern European public service television is still in a shading cone mostly because of the small scale of their broadcasting markets. Recently the Romanian Public Television is undergoing a major financial crisis that has led to the closure of one of its TV channels, namely TVR News. This article offers an overview of the Romanian Public Service Television (TVR)’s multi-platform strategy and aims to address the following questions: Is the concept of public service television still relevant in Romania? What are the present challenges and what is the future of the Romanian public service television in the age of multi-platform broadcasting?
 
Publisher Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit
 
Contributor This paper is supported by the Sectorial Operational Programme Human Resources Development (SOP HRD), financed from the European Social Fund and by the Romanian Government under the contract number SOPHRD/159/1.5/S/136077.
 
Date 2015-08-07
 
Format application/pdf
 
Identifier http://www.ecoforumjournal.ro/index.php/eco/article/view/297
 
Source Ecoforum Journal; Vol 4 (2015): Issue Special 1
 
Language en
 
Relation http://www.ecoforumjournal.ro/index.php/eco/article/download/297/837
 
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