Record Details

COUNTRY IMAGE VS. COUNTRY BRAND: DIFFERENCES AND SIMILARITIES

Ecoforum Journal

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Field Value
 
Title COUNTRY IMAGE VS. COUNTRY BRAND: DIFFERENCES AND SIMILARITIES
 
Creator COTÎRLEA, Denisa Adriana; Babes-Bolyai University of Cluj Napoca, Romania
 
Subject country branding; country image;Romania.
M31, M37, O15, J24
 
Description This article was written in order to provide an overview regarding the differences and similarities regarding two congruent, yet different concepts: country brand and country image. The geopolitical context and, implicitly, the current global context require a redefinition – or a more complex circumscription – of the “country image” and “country branding” concepts. In this paper, the author aimed to highlight the characteristics and particularities of the approached concepts in order to shape a framework of the context within these two operate; a brief analysis of the literature is presented, trying to emphasize the slight difference between the approached concepts
 
Publisher Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit
 
Contributor POSDRU/159/1.5/S/142115
 
Date 2015-08-07
 
Format application/pdf
 
Identifier http://www.ecoforumjournal.ro/index.php/eco/article/view/265
 
Source Ecoforum Journal; Vol 4 (2015): Issue Special 1
 
Language en
 
Relation info:eu-repo/grantAgreement/EC/FP7/142115
 
Rights info:eu-repo/semantics/openAccess
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