Since 2014
Commercial morals and ethics in modern advertising and sales promotion
Scholedge International Journal of Management & Development
View Archive Info| Field | Value | |
| Title |
Commercial morals and ethics in modern advertising and sales promotion
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| Creator |
Ariff, Mohamad; Universiti Putra Malaysia, Serdang, Malaysia
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| Subject |
Management
Advertising ethics; commercial morals; responsible marketing promotion — |
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| Description |
In today's universe of ferocious rivalry each association is putting vigorously in publicizing. Promoting is important to make another item famous in the business sector and to build the offers of existing brands. Promoting assumes a critical part in brand building and illuminating open about accessible items so they can settle on educated decision among distinctive items or brands. The paper undertakes and concludes the advertising, publicizing and promotion activities along the lines of commercial morals and ethics.
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| Publisher |
Scholedge R&D Center
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| Contributor |
—
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| Date |
2015-12-11
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
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| Format |
application/pdf
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| Identifier |
http://www.thescholedge.org/index.php/sijmd/article/view/256
10.19085/journal.sijmd021101 |
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| Source |
Scholedge International Journal of Management & Development ISSN 2394-3378; Vol 2, No 11 (2015); 1-6
2394-3378 |
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| Language |
eng
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| Relation |
http://www.thescholedge.org/index.php/sijmd/article/view/256/361
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| Coverage |
—
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| Rights |
Copyright (c) 2015 Scholedge International Journal of Management & Development ISSN 2394-3378
http://creativecommons.org/licenses/by-nc/4.0 |
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