Since 2014
Value Proposition Design: How to create products and services customers want
Journal of Business Models
View Archive Info| Field | Value | |
| Title |
Value Proposition Design: How to create products and services customers want
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| Creator |
Kyhnau, Jan
Nielsen, Christian |
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| Description |
Leading on from the bestselling 2010 book Business Model Generation (VPD), Alexander Osterwalder and Yves Pigneur, this time flanked by Greg Bernarda, Alan Smith and Trish Papadakos, set out to further the intricate link between business models and value propositions in the 2014 publication Value Proposition Design (VPD). This is a Book Review on the new publication.
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| Publisher |
Aalborg Universitetsforlag
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| Contributor |
—
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| Date |
2015-03-19
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Non-refereed Book Review |
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| Format |
application/pdf
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| Identifier |
http://journals.aau.dk/index.php/JOBM/article/view/1105
10.5278/ojs.jbm.v3i1.1105 |
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| Source |
Journal of Business Models; Vol 3, No 1 (2015): Journal of Business Models
2246-2465 |
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| Language |
eng
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| Relation |
http://journals.aau.dk/index.php/JOBM/article/view/1105/934
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| Rights |
Copyright (c) 2015 Journal of Business Models
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