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The Practice of Creating and Transforming a Business Model

Journal of Business Models

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Title The Practice of Creating and Transforming a Business Model
 
Creator Ahokangas, Petri
myllykoski, Jenni
 
Subject Business Models
Business model creation, business model transformation, practices, business opportunities, competitive advantage
 
Description Purpose: The paper explores the dynamics of business model creation and transformation as practices.Design/methodology/approach: The paper is conceptual and exploratory in nature and builds on the practice / action learning approach.Findings: The paper presents an action research based framework for approaching and understanding business model creation and transformation as practices. These practices are rooted in managerial and entrepreneurial experience through the exploration and exploitation of business opportunities and competitive advantages.Practical implications: From a managerial and entrepreneurial perspective, the findingsof the paper highlight the role and dynamism of the business context and of continuous assessment of the business model in business model creation and transformation.Originality/value: The paper proposes a novel framework for business model creation and transformation and sees them as practices. It also connects business models to opportunity and advantage exploration and exploitation.
 
Publisher Aalborg Universitetsforlag
 
Contributor —
 
Date 2014-08-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Action research
 
Format application/pdf
 
Identifier http://journals.aau.dk/index.php/JOBM/article/view/719
10.5278/ojs.jbm.v2i1.719
 
Source Journal of Business Models; Vol 2, No 1 (2014): Special issue: The business model eruption
2246-2465
 
Language eng
 
Relation http://journals.aau.dk/index.php/JOBM/article/view/719/550
 
Rights Copyright (c) 2014 Journal of Business Models