Since 2014
Reducing Status Quo Bias in Choice Experiments
Nordic Journal of Health Economics
View Archive Info| Field | Value | |
| Title |
Reducing Status Quo Bias in Choice Experiments
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| Creator |
Bonnichsen, Ole; Department of Food and Resource Economics (IFRO), Faculty of Science, University of Copenhagen
Ladenburg, Jacob; Danish Institute for Local and Regional Government Research (KORA) |
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| Subject |
Stated prefence; Choice Experiment; Health
Stated Preference; Choice Experiment; Status Quo Bias; Entreaty C13; C33; C52; C99 |
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| Description |
To secure the validity and applicability of stated preference measures in economic analysis, hypothetical preferences must mimic real life preferences. For instance, people have a propensity to prefer what they already have when presented with alternatives that, all things being equal, seem to be superior, i.e. a status quo effect. However, in the stated preference literature, the tendency to choose the alternative representing the status quo situation seems to exceed real life status quo effects. Accordingly, status quo bias can be a problem. In the Choice Experiment literature, status quo bias is found to be a function of protest attitudes concerning the payment of the hypothetical good. In a split sample framework we test an ex-ante entreaty aimed at reducing payment based protest attitudes. We find that the entreaty reduces status quo bias and improves the internal validity of stated preferences in our data based on Swedish ostomates’ preferences for ostomy pouch quality changes. Published: Online January 2015. In print December 2015.
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| Publisher |
University of Oslo
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| Contributor |
Coloplast A/S
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| Date |
2015-01-14
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://www.journals.uio.no/index.php/NJHE/article/view/645
10.5617/njhe.645 |
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| Source |
Nordic Journal of Health Economics; Vol 3, No 1 (2015): Nordic Journal of Health Economics; pp.47-67
1892-9710 1892-9729 |
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| Language |
eng
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| Relation |
https://www.journals.uio.no/index.php/NJHE/article/view/645/2326
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| Rights |
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
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