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Ethnographic strategies for making the familiar strange: Struggling with ‘distance’ and ‘immersion’ among Moroccan-Dutch students

Journal of Business Anthropology

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Title Ethnographic strategies for making the familiar strange: Struggling with ‘distance’ and ‘immersion’ among Moroccan-Dutch students
 
Creator de Jong, Machteld
Kamsteeg, Frans
Ybema, Sierk
 
Description Ethnographic fieldwork is a balancing act between distancing and immersing. Fieldworkers need to come close to meaningfully grasp the sense-making efforts of the researched. In methodological textbooks on ethnography, immersion tends to be emphasized at the expense of its counterpart. In fact, ‘distancing’ is often ignored as a central tenet of good ethnographic conduct. In this article we redirect attention away from familiarization and towards ‘defamiliarization’ by suggesting six estrangement strategies (three theoretical and three methodological) that allow the researcher to develop a more detached viewpoint from which to interpret data. We demonstrate the workings of these strategies by giving illustrations from Machteld de Jong’s field- and text-work, conducted among Moroccan-Dutch students in an institution of higher vocational education.
 
Publisher Copenhagen Business School
 
Contributor
 
Date 2013-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://ej.lib.cbs.dk/index.php/jba/article/view/4157
 
Source Journal of Business Anthropology; Vol 2, No 2 (2013); 168-186
2245-4217
 
Language eng
 
Relation http://ej.lib.cbs.dk/index.php/jba/article/view/4157/4577