Since 2014
‘Ikea sofas are like H&M trousers’: the potential of sensuous signs
Journal of Business Anthropology
View Archive Info| Field | Value | |
| Title |
‘Ikea sofas are like H&M trousers’: the potential of sensuous signs
|
|
| Creator |
Garvey, Pauline
|
|
| Description |
What makes Ikea sofas similar to H&M trousers? Clothing and furniture retail are increasingly aligned, as both follow fashion trends and seasonal change. Because of the transience that shifting trends imply, clothing is often read as a signifier of superficial or frivolous expression, masking more important realities that lie elsewhere. In this article, I follow Webb Keane in asserting that when treating clothing as a sign of surface adornment, as a mere communicator of meaning, one not only dematerialises the sign but foregrounds meaning over action. In focusing on the sensuous qualities of signs (qualisigns), I view Ikea goods as sites of potential and compare how adorned surfaces are more than semiotic vehicles, but also material things that have effects.
|
|
| Publisher |
Copenhagen Business School
|
|
| Contributor |
—
|
|
| Date |
2013-06-11
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
|
| Format |
application/pdf
|
|
| Identifier |
http://ej.lib.cbs.dk/index.php/jba/article/view/4072
|
|
| Source |
Journal of Business Anthropology; Vol 2, No 1 (2013); 75-92
2245-4217 |
|
| Language |
eng
|
|
| Relation |
http://ej.lib.cbs.dk/index.php/jba/article/view/4072/4447
|
|