Record Details

Incarnation Inc. Managing Corporate Values

Journal of Business Anthropology

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Field Value
 
Title Incarnation Inc. Managing Corporate Values
 
Creator Røyrvik, Emil A.
 
Description This article describes the substantial efforts put into creating and managing a comprehensive ‘value-based’ corporate culture and identity-building program, and reflects on how both the making and the reception of the programme can be understood in light of the three main ways of talking about value/s (economic, moral, meaning). Through the program’s use of technologies of production and enchantment, including the magic of advertising, the argument unfolds the program’s processes of valuation through both making visible and creating social relations. The article explores valuation as social practices involved in representation and signification. It argues that the preoccupation with making value visible in an industrial production company is symptomatic of the contemporary ‘economy of signs’, and that resistance towards these efforts shows that valuation in this context is considered more as accurate representation than as signification.
 
Publisher Copenhagen Business School
 
Contributor —
 
Date 2013-06-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://ej.lib.cbs.dk/index.php/jba/article/view/4069
 
Source Journal of Business Anthropology; Vol 2, No 1 (2013); 9-32
2245-4217
 
Language eng
 
Relation http://ej.lib.cbs.dk/index.php/jba/article/view/4069/4444