Since 2014
Writing Advertising: the Production of Relationships in Historical Review
Journal of Business Anthropology
View Archive Info| Field | Value | |
| Title |
Writing Advertising: the Production of Relationships in Historical Review
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| Creator |
Malefyt, Timothy de Waal
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| Subject |
—
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| Description |
This article examines a range of writings on advertising. It shows that advertising has been written about as instrumental to an emerging capitalistic market, touted as a flamboyant lifestyle in autobiographical tales of charismatic advertising leaders, depicted as a coercive tool of manipulation for creating false desires in consumers, and analyzed for its complex social and political relations among its internal divisions and suppliers. I argue that the many ways advertising is written about reveal an ever-changing structural alignment within advertising itself, in what Pierre Bourdieu (1993) calls a field of strategic relations and possibles. In this, advertising, as well as the writing about advertising, is shown from a shifting ‘production of relations’ relative to economic, political, social and self-intended issues. The article concludes with possible future directions that writings on advertising will take.
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| Publisher |
Copenhagen Business School
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| Contributor |
—
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| Date |
2012-11-06
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://ej.lib.cbs.dk/index.php/jba/article/view/3942
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| Source |
Journal of Business Anthropology; Vol 1, No 2 (2012); 218-239
2245-4217 |
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| Language |
eng
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| Relation |
http://ej.lib.cbs.dk/index.php/jba/article/view/3942/4278
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