Since 2014
Opportunities of Base of the Pyramid from the Perspective of Resources and Capabilities
Entrepreneurial Business and Economics Review
View Archive Info| Field | Value | |
| Title |
Opportunities of Base of the Pyramid from the Perspective of Resources and Capabilities
|
|
| Creator |
G., Jose
Garcia Gonzalez, Yozimar Abel |
|
| Description |
This paper addresses the issue of the Base of the pyramid (BOP) from the perspective of resources and capabilities, analyzing the best strategies to enter the market, making appropriate use of internal resources, which is the main determinant of innovation and organizational capabilities with which have good results, and success stories of Mexican companies were analyzed.
|
|
| Publisher |
Scitech Research Organisation
|
|
| Date |
2015-02-13
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article Analytic |
|
| Format |
application/pdf
|
|
| Identifier |
http://www.scitecresearch.com/journals/index.php/jrbem/article/view/39
|
|
| Source |
Journal of Research in Business, Economics and Management; Vol 1 No 1: JRBEM; 24-30
2395-2210 |
|
| Language |
eng
|
|
| Relation |
http://www.scitecresearch.com/journals/index.php/jrbem/article/view/39/158
|
|
| Rights |
Copyright (c) 2015 Journal of Research in Business, Economics and Management
|
|