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Studying Consumption Behaviour through Multiple Lenses: An Overview of Consumer Culture Theory

Journal of Business Anthropology

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Field Value
 
Title Studying Consumption Behaviour through Multiple Lenses: An Overview of Consumer Culture Theory
 
Creator Joy, Annamma
Li, Eric Ping Hung
 
Description Since Miller’s (1995) ground-breaking directive to the anthropology community to research consumption within the context of production, CCT has come of age, offering distinctive insights into the complexities of consumer behaviour. CCT positions itself at the nexus of disciplines as varied as anthropology, sociology, media studies, critical studies, and feminist studies; overlapping foci bring theoretical innovation to studies of human behaviours in the marketplace. In this paper, we provide asynthesis of CCT research since its inception, along with more recent publications. We follow the four thematic domains of research as devised by Arnould and Thompson (2005): consumer identity projects, marketplace cultures, the socio-historic patterning of consumption, and mass-mediated marketplace ideologies and consumers’ interpretive strategies. Additionally, we investigate new directions for future connections between CCT research and anthropology.
 
Publisher Copenhagen Business School
 
Contributor —
 
Date 2012-05-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://ej.lib.cbs.dk/index.php/jba/article/view/3550
 
Source Journal of Business Anthropology; Vol 1, No 1 (2012); pp. 141-173
2245-4217
 
Language eng
 
Relation http://ej.lib.cbs.dk/index.php/jba/article/view/3550/3854